Decheng Group

Introduction to Decheng Group: Founded in 2002, Decheng Group is headquartered in the historic city of Fuzhou. Integrating cultural creativity, design and R&D, manufacturing and processing, brand marketing, and wholesale and retail, it is a leader and innovator in China's gold jewelry industry. After more than a decade of accumulation and development, the Group has formed an industrial pattern of a full industry chain platform encompassing "one jewelry cultural creative industrial park, two manufacturing bases, three marketing brands, five marketing centers, 33 specialized factories, and nearly 10,000 distribution outlets nationwide." Cultural creativity leads the industry's future: Adhering to the core values of "Virtue like jade, Sincerity like gold," and upholding the mission of "Inheriting Eastern Classics, Creating Splendor of the Times," Decheng Group, guided by cultural creativity, inherits the essence of traditional Chinese culture while incorporating new elements of fashion, grandeur, and elegance. It has created a distinctive new realm of gold and jewelry ornaments, revitalizing Eastern classics with new vitality and vigor, adding brilliance and enduring charm to people's happy lives. In 2013, the Group invested heavily in the construction of the "Decheng Jewelry Cultural Creative Industrial Park," which is among the first batch of "National Cultural Innovation Reform Pilot Bases" in China and the first in the industry. Covering an area of over 280 mu, it is currently one of the largest cultural creative industrial parks in China's gold jewelry industry. Brands carry customer value: With the brand philosophy of "Occupying the fashion frontier, delivering splendid experiences," the Group continuously expands new gold jewelry consumer markets. It owns the "Jindeshang" gold jewelry manufacturing and wholesale brand, as well as two retail brands, "Xinxiyuan" and "Decheng Jewelry." With 33 specialized factories in Fuzhou and Shenzhen, a resource library of hundreds of thousands of designs, and a product line covering all categories of gold jewelry, the Group serves wholesale franchisees and consumers nationwide with nearly 10,000 sales outlets. Under the grand strategic layout of Group-wide marketing, the three major brands combine diverse business models, integrate resources, and address gaps in market segments, forming a new pattern of "Great Strategy, Great Industry, Great Brand, Great Era, and Great Marketing," firmly establishing the Group as a leader in the gold jewelry industry. Strength builds a century-old foundation: The Group adheres to innovation-driven development, builds core competitiveness in design and R&D, and possesses three "national treasure-level" master craftsmen, a top-tier design and R&D team in the industry, and a craftsman team of over 5,000 people. Upholding the concept of original design, the Group insists on applying new concepts, new technologies, and new crafts, combining independent R&D with reference innovation, integrating aesthetic concepts and cultural values into products, and achieving a perfect fusion of peak craftsmanship and fashionable aesthetics. With its strong strength, Decheng Group has successively received honors including the "CNAS Accreditation Certificate," the "National Cultural Innovation Reform Pilot Base," the title of "Top Ten Brands in China's Jewelry and Jade Manufacturing Industry," and the Gold Award at the first "Tiangong Jingzhi" Chinese Jewelry and Ornament Works Competition, ranking among the top three in overall strength in the national gold jewelry industry. Decheng Group provides employees with: 1. Annual salary adjustment: Salary evaluation is conducted annually based on market fluctuations and individual performance. 2. Five social insurances and one housing fund: Pension, maternity, work-related injury, unemployment, medical insurance, and housing provident fund. 3. Three meals and accommodation provided: Clean and tidy accommodation (4-6 people per room for staff, 2 people per room for supervisors/managers). The new cafeteria and dormitories at Changle Cultural Creative Park will greatly enhance overall comfort, and shuttle buses between Fuzhou and the Park are provided. 4. Working hours: 8:30-17:30 daily, with alternate weekends off. Paid leave includes overtime compensatory leave, marriage leave, prenatal check-up leave, nursing leave, etc. 5. Employee activities: A variety of employee club activities, including basketball, yoga, table tennis and badminton, running, outdoor activities, ukulele, reading, and other various recreational events organized from time to time. Warm monthly birthday parties, annual trips and year-end dinners with rich prizes for outstanding employees. 6. Training and development: Decheng University and over 100 excellent internal trainers provide comprehensive employee training. The company offers open and fair rotation and promotion channels, providing dual career development paths in both management and technical skills. 7. Others: Year-end bonuses, internal purchase discounts for gold, etc.