金牌家居

I. Industry Position: Founded in 1999, Golden Home家居科技股份有限公司 owns the independent brand "金牌厨柜 (GOLDENHOME)" and is a top brand for high-end kitchens in China. It serves as the chairman unit of the Kitchen Equipment Branch of China Hardware Products Association, the executive chairman unit of the Kitchen and Bath Engineering Committee of China Building Decoration Association, and the chairman unit of the Fujian Kitchen Cabinet Chamber of Commerce.

II. Brand Honors: China Well-known Trademark, Fujian Province Famous Trademark, Fujian Province Brand Name Product, Xiamen City Famous Trademark, Xiamen City High-Quality Brand, High-tech Enterprise, Fujian Province Forestry Industry Leading Enterprise, Xiamen City Intellectual Property Pilot Enterprise, China Villa Top Component Gold Award, Top Ten Comprehensive Brand Value among China Real Estate Excellent Suppliers, Strategic Cooperative Supplier of Real Estate Purchasing Platform, Top Provider for China's Top 500 Real Estate Development Enterprises in 2013, and China Kitchen Cabinet 20-Year Most Valuable Brand Award.

III. Brand Philosophy: Since 1999, Golden Home has focused exclusively on kitchens. Always oriented toward people who love life and are proactive, Golden Home bases its approach on consumer interests, fully understanding their needs, and providing high-quality complete kitchen products on the basis of humanized product design, creating a comfortable kitchen environment for consumers so that every Golden Home user can easily enjoy cooking life. Golden Home sells not just complete kitchen products, but also a philosophy of returning to life and a lifestyle.

IV. Certification: Certified for China Environmental Labeling (Ten Rings Certification), ISO9001 Quality Management System, and ISO14001 Environmental Management System.

V. Production Scale: Phase I industrial base has a total investment of 100 million yuan, covering 50 mu, with factory area of 40,000 square meters, including a production integrated workshop covering 20,000 square meters, currently the largest single integrated workshop in China's kitchen cabinet industry, equipped with professional flexible production lines. Phase II industrial base, launched in September 2010, covers nearly 200 mu, with a total investment of 300 million yuan, and an additional 100 mu is planned for integrating the upstream and downstream supply chain of kitchen cabinets. Upon completion, it will become the most complete kitchen cabinet industry cluster in China and a leading enterprise in Xiamen's hundred-billion kitchen and bathroom industry cluster.

VI. Product Areas: Complete kitchen cabinets: primarily paint, solid wood, vacuum forming, and integrated panels, forming classical, European, and modern three major style series of kitchen cabinet products.

VII. Sales Channels:
- Retail Channel: Currently, there are over 500 brand specialty stores in more than 300 large and medium-sized cities across the country, with 13 directly operated branches in Xiamen, Beijing, Shanghai, Guangzhou, Shenzhen, Nanjing, Suzhou, Hangzhou, Shenyang, Xi'an, Fuzhou, Quanzhou, and Wuxi. Franchise outlets cover major first, second, and third-tier cities nationwide. Overseas, the company adopts a model of brand franchising and engineering orders, being the first in the industry to export its own brand to high-end kitchen cabinet markets in Europe and America. It has established multiple overseas brand specialty stores in countries and regions such as Zambia, India, Slovenia, Australia, and Malaysia.
- Engineering Channel: With over a hundred successful cases of high-end refined decoration projects domestically, the company plans to build specialized engineering ancillary production lines and develops a complete set of kitchen solutions for design, production, installation, and after-sales service for refined decoration engineering. It has become a leading brand in China's engineering refined decoration field.

VIII. Technical Advantages: Known in the industry for ten major technical propositions, a comprehensive anti-counterfeiting system, and one invention patent, seventeen utility model patents, and ten design patents. It is the first high-tech enterprise in the kitchen cabinet industry; a main contributing unit to the national standard "Household Kitchen Equipment"; and has established the Golden Home Research Institute and the China Kitchen Cabinet Large-Scale Customization Engineering Technology Research Center in cooperation with the Chinese Academy of Forestry, Nanjing Forestry University, and Austria's BLUM.

IX. Talent Situation: The current staff exceeds 1,500, with over 70% holding college degrees or above, including senior technical, design, marketing, and management talent. The company has implemented talent strategic reserve plans such as the "Excellent Talent Plan" and "Eaglet Plan," and has set up three recruitment bases to build a talent pool and create a talent gathering highland.