Shanghai Aijia Group

Aijia Group Company Profile

Aijia Group | Lifestyle Aesthetics Service Provider

Founded in Shanghai in 1982, Aijia Group has developed projects across more than 30 cities nationwide over the past 39 years, committed to promoting Shanghai-style lifestyle aesthetics throughout China. The company has now established an industrial chain layout driven by the dual engines of “real estate + town development,” with coordinated development of property management, education, and consumer innovation industries. Adhering to the vision of “making every life more wonderful,” Aijia continuously breaks through and iterates to create a better life in multiple fields, providing people with surprising products and services.

Under the leadership of Group President Li Yanyi, in 2019 Aijia Group formally transformed into a “Lifestyle Aesthetics Service Provider.” Based on insights and pioneering practices in aesthetics, with real estate as the leading sector and coordinated development of multiple industries, the company delves into new product series development, rural revitalization, healthy living, and education in China. From the community living radius to the beautiful town field, it creates more valuable aesthetic meaning through systematic aesthetic content.

Aijia Real Estate | From the beauty of architecture to the beauty of life

Aijia has always upheld the responsibility and mission of a “century-old enterprise,” focusing on quality and expanding steadily. Since formally entering the real estate development sector in 1995, the company has fully formed a “1+3+X” strategic layout, with Shanghai as the core, deeply cultivating three provinces in the Yangtze River Delta, and moderately entering provincial capitals and nodal cities.

The company has cumulatively developed over 100 projects and currently has more than 30 projects under development or on sale in over 10 cities, including Shanghai, Tianjin, Hangzhou, Nanjing, Wuhan, Huzhou, Suzhou, Zhenjiang, Wuxi, Yancheng, Yangzhou, Xuancheng, Suzhou (Anhui), Anshan, Yingkou, among others.

As a first-class real estate development enterprise in China, Aijia constructs lifestyle aesthetic communities centered on “beauty” from multiple dimensions such as physical space, cultural landscape, and spiritual nourishment, activating the beautiful state of body, mind, and soul. Starting from lifestyle aesthetics, Aijia has focused on developing two major product series: the natural aesthetic community “Linxi Series” and the quality residence community “Yaji Series.”

As of 2021, Aijia Group has been honored as one of the “Top 100 Chinese Real Estate Enterprises” for 14 consecutive years, and has won the 2021 Top 53 in Comprehensive Strength of Chinese Real Estate Enterprises, 2021 Top 43 in Brand Value of Chinese Real Estate Enterprises, 2021 Top 5 in Brand Value of Real Estate Companies in the Yangtze River Delta City Cluster, and the 2021 Innovative Real Estate Enterprise of the Year. It has also been selected as a “Shanghai Famous Trademark Enterprise” for 9 consecutive years.

Town Development Sector | Poetic economy community, ideal future countryside

In 2019, the Anji County Government of Zhejiang Province successfully signed an agreement with Aijia Group. With a total investment of approximately 6 billion RMB, and with Anji white tea industry as the main body, combined with modern agriculture, education, health and wellness, and tourism, the company is building a 32-square-kilometer rural revitalization complex, Aijia·China·Anji White Tea Town, to show the world the beauty of Chinese communities and villages through deep whole-region operation. In June 2020, Anji White Tea Town was successfully selected into the national “Thousand Enterprises, Thousand Towns” project library, and in January 2021 it was included in the list of major industry implementation projects of Zhejiang Province.

Property Management Sector | Not just caring for home, but loving life more

Aijia has always been committed to exploring the potential of management services, exploring the “community + internet” model, and forming characteristic Aijia property services. Since 2002, Aijia Property has expanded its footprint to more than 30 cities, serving approximately 120,000 households, with a cumulative managed area of over 20 million square meters. It has been recognized as one of the top 100 property management companies in China for three consecutive years, with a satisfaction rate of nearly 90% in independent third-party surveys. With a professional management and service team of over several thousand people, the company adheres to the concept of “Caring for home, loving life,” forming a comprehensive community service system.

Education Sector | With creativity at its core, an education ecosystem facing the future

Ziteng Education is an important strategic layout for Aijia Group’s pursuit of becoming a century-old enterprise. Embracing Aijia’s vision of making every life more wonderful, it is committed to building an education ecosystem with creativity at its core, facing the future, based on schools and gathering social consensus and resources. Ziteng Education Group consists of four core education segments: nursery centers, kindergartens, K12 schools, and nature schools, jointly cultivating lifelong learners with patriotic feelings and an international perspective, and innovative doers with firm will and an interesting soul.

In the future, Ziteng Education will continue to research the Ziteng creativity cultivation model that integrates art and science, continuously optimizing innovation in environmental creation, teaching methods, curriculum design, and teaching management, making our schools desirable for students, parents, and teachers alike, and enabling our children to stand firmly in China and create brilliance for the future world.

Consumer Sector | Simple lifestyle, rich life taste

CHAMINO Shancha Benji, an ecological industry brand originating from Anji White Tea Town, based on the health benefits of white tea and the life philosophy of “less, but better,” collaborates with international experts and artists to create skincare and fragrance products that make life more beautiful and simpler.

FOREAL Shanghai Furui, a professional whisky industry chain operator under Aijia Group, covers brand operation, sales agency, cultural experience, membership services, community operations, etc., creating diversified services and extended industries, and is committed to bringing Chinese people a more tasteful whisky experience.

Aijia’s Responsibility | Do the right things, do the hard things

Since its inception, Aijia has always been guided by national urban development strategies, stepping into the public eye with steady pace, winning recognition from professional institutions with quality, and earning user trust with attentive service. At the same time, Aijia bears social responsibility, integrating it with corporate development, striving to contribute to public welfare and charity causes in education, culture, and other fields, and actively undertaking social responsibilities.

In the future, Aijia will adhere to a forward-looking aesthetic perspective, grasp the three core strengths of “thinking, aesthetics, and service,” focus on quality, operations, and content, continuously take innovation as the lead, coordinate with industries, and strive to become a “Life Aesthetics Service Provider” that continues to drive industry progress and create customer value.