Zicheng Group

Guangdong Zicheng E-commerce Co., Ltd.
Guangdong Zicheng E-commerce Co., Ltd. is a comprehensive leading enterprise in the domestic beauty and skincare live-streaming e-commerce field. The company integrates scientific research, production, sales, technology development, training operations, and planning and investment attraction as a platform, and is also an international beauty and skincare brand incubation center. Its skincare brands include: Liji, Qinruchun, Yanruyu, Zhao Zicheng, etc.
Since 2018, the company has been deeply engaged in the live-streaming e-commerce field, building a C2M customized supply chain for live-streaming e-commerce that connects leading domestic and international brands, factories, and original production areas. It empowers the industry with digitalization and hundreds of millions of traffic, providing consumers with high-quality products at extreme cost-performance ratios. It has accumulated over 10 million loyal users and has established a 2,000-square-meter live-streaming base in Huadu District, Guangzhou, incubating more than 10 beauty live-streaming channels. The average monthly sales turnover exceeds 20 million yuan, and it has been rated as a demonstration base for live-streaming e-commerce in Huadu District, Guangzhou for three consecutive years.
The company's factory covers an area of 100,000 square meters, equipped with an international GMPC-standard 100,000-level ultra-clean production workshop and 20 production lines. It has a professional quality control team of 30 people to strictly control quality, established the Zicheng Technology Research Institute, obtained multiple product patents, and has a development team with 16 years of skincare R&D experience. It sources materials globally, innovates with craftsmanship, and connects with raw material suppliers to ensure that every product is safe, healthy, and effective. Products have passed authoritative domestic and international system certifications and strictly comply with GMPC, ISO, and FDA standards. Strict quality monitoring is implemented across the entire chain, including formulation, raw materials, packaging materials, production, storage, and transportation. Sales channels include live-streaming e-commerce, supermarkets, daily chemical specialty stores, pharmacies, mother and baby stores, department store counters, beauty salons, etc. Products are distributed across multiple provinces, cities, and autonomous regions in China, and are well received by consumers. The annual output value exceeds 500 million yuan, and the company aims to achieve an IPO by 2025.
To jointly create a beautiful, confident, and prosperous career and life platform for employees;
To provide consumers with top-quality skincare products and fulfill the dream of lifelong beauty;
To uphold the business philosophy of "honest service and sincere cooperation" for clients, providing wholehearted services to achieve win-win cooperation;
To lead the industry in R&D trends and contribute to the development of China's beauty industry;
To actively fulfill social responsibilities, innovate to advance public welfare undertakings, and consciously undertake more social responsibilities.

Company vision: To make people all over the world confident and beautiful;
Company goal: To build a world-class platform for innovative beauty products;
Company culture: Gratitude, innovation, value, and abundance;
Company motto: Be serious and smart, but integrity and commitment come first.