Zimeitang

Zimeitang Technology Group, founded in 2009, is located in the Gucheng Entrepreneurship Building of the Zhongguancun Industrial Internet Industrial Park, jointly constructed by the Shijingshan District Government and Zhongguancun Science Park. With a registered capital of 20 million RMB, it is a health industry internet company based on digital technology and a national high-tech enterprise. Adhering to the mission of "Using digital to connect beauty and health" and the vision of "Igniting the health and happiness of thousands of households," Zimeitang has served over 15 million customers (families) and reached hundreds of millions of people over the past 14 years with high-quality nutritional and health products and systematic housekeeping health management services. Unlike traditional health brands, Zimeitang is essentially an internet company that takes health industry internet thinking as its underlying gene, uses digital technology as its basic capability, and focuses on the health industry. As early as 2016, Zimeitang followed the pace of the times and was among the first to enter Taobao Live; in 2019 and 2020, it strengthened cooperation with live streaming platforms such as Tmall, JD.com, Xiaohongshu, and Douyin and Kuaishou. To date, it has built brand livestream rooms with comprehensive industry chain connectivity, full-channel coverage, full-category operations, and all-population engagement, forming a unique and replicable business model.