Ledi Culture

Ledi Culture — China's leading indoor amusement operator
Company Overview: Ledi Culture, founded in 1996, is a multi-brand, cross-sector indoor amusement operator. The company operates in over 60 cities across China, with more than 300 directly-operated stores and a workforce of several thousand, making it an urban super amusement kingdom that grows alongside a new generation. In 2024, the company expanded overseas, with the meland global landmark store debuting in Bangkok, Thailand.
Core Business: The company owns three well-known brands — meland (parent-child interactive growth space), Star Legend (trendy amusement gathering place), and Fantawild (reverse amusement park). Focusing on two major sectors — "parent-child amusement" and "trendy amusement" — it creates global high-quality play and social spaces for families and young people. Individual stores cover thousands of square meters, with a membership exceeding 10 million, and stores serve over 30 million customer visits annually. Its amusement parks top the must-visit lists in major cities.
Landmark Stores: melclub (Beijing Wukesong Wanda · Global Flagship Store); melclub (Shenzhen MixC World · Bambu Lab 3D Printing Co-branded First Store); melsport (Foshan Lingnan Tiandi · Large-scale Sports Amusement Park); melclub (Hangzhou Chengxi Intime · Mechanical Exploration Park); Star Legend (Shenzhen One Avenue · National Flagship Store), etc.
Design Advantages: Awarded the most international authoritative awards* for indoor amusement spaces; its stores have repeatedly won prestigious international design awards such as the A'Design Award, IDA Design Awards, Frame Awards, and Andrew Martin, earning acclaim in the global spatial design field.
Resource Advantages: Received over 2 billion yuan in financing from China Resources Group, partners with many leading commercial properties in Asia, and its stores are located in core/high-end commercial complexes in Beijing, Shanghai, Guangzhou, Shenzhen, and key first- and second-tier cities.
Platform Advantages: With 30 years of deep cultivation in the amusement field, the company has a professional team that knows "play" best in the industry, continuously innovating and iterating, breaking the traditional cognition and boundaries of indoor amusement, and driving the aesthetic trend and business format upgrade of China's indoor amusement parks. The company collaborates with outstanding partners in various fields at home and abroad, as well as the world's most influential IPs, to continuously explore the infinite possibilities of offline experience spaces.