Hen Mang

Hunan Hen Mang Commercial Chain Co., Ltd. was founded in 2017 and is headquartered in Changsha, Hunan. Its brand "Hen Mang" is a franchise chain brand focusing on offline specialty snacks. With the corporate vision of "becoming the people's snack brand," Hen Mang is positioned to serve ordinary people. Through the business philosophy of "small profits but quick turnover," it meets the mass demand for snacks and builds a snack chain brand at the doorstep of the people. Starting from its first store in 2017, after more than 6 years, Hen Mang has surpassed 4,000 stores and is developing rapidly at an "average speed of opening 6 new stores per day." As of the end of December 2022, the total revenue of Hen Mang stores was expected to serve 180 million consumers, with total store sales reaching 6.4 billion yuan and comprehensive tax payments exceeding 100 million yuan. Adhering to a youthful spirit and a bold, enterprising work style, Hen Mang brings together an elite team and consolidates professional strength. The company has built core advantages in product selection, quality control, store management, brand development, and supply chain construction, providing strong support for faster and more comprehensive brand development. From 2021 to 2022, Hen Mang completed Series A and B financing totaling 500 million RMB, jointly led by Sequoia China and Gaorong Capital, further promoting the company's nationwide development and brand upgrading. In addition, Hen Mang has won heavyweight honors such as the "2022 Hurun China Cheetah Enterprise" (the only one in Hunan), "2022 China Nezha Enterprise," 36Kr's "WISE2022 King of New Economy Annual Enterprise," and "2022 Baidu Hunan Netizens' Favorite Consumer Brand," attracting widespread attention from all sectors of society. In May 2021, it was selected for the "Changsha 2021 Listed Reserve Enterprise List." In 2021, it was named "2021 Annual Retail Company" by the 6th New Entertainment and New Consumption Annual Summit. In 2021, it was selected for Langchao New Consumption's "2021 China Most Valuable New Brand Food Top List." In December 2021, it was awarded the "China Red Cross Devotion Medal" by the Red Cross Society of China. In August 2022, it was awarded the "Consumer Rights Protection Service Station" by the Hunan Provincial Consumer Rights Protection Commission. In September 2022, it was listed in the 2022 China "Nezha Enterprise" list. In October 2022, it was rated as a Changsha "New Consumption Rising Star Enterprise." In November 2022, it was rated as a 36Kr "WISE2022 King of New Economy Annual Enterprise." In November 2022, it was rated by Consumer Circle as "2022 China Most Valuable Food Brand Top 30." In November 2022, it was rated as a "2022 Changsha Nighttime Consumption Demonstration Card." In December 2022, Hen Mang was rated as a "2022 Entrepreneur 100 Future Unicorn." In August 2023, it was rated on the "2023 China Consumption Annual Leap Brand List" and the "2023 Guochao Brand New Force Top 100 List." In January 2024, it was awarded the "2024 Retail Circle Annual Influence Award." In November 2023, Zhao Yiming Enterprise merged. In December, Haoxianglai, Yanjin Shop, and Jiandang Qiaochu raised 1.05 billion yuan and were awarded the 2024 Retail Circle Annual Influence Award. Currently, there are Changsha main warehouse, Hengyang branch warehouse, Huaihua branch warehouse, Jingmen branch warehouse, Nanchang branch warehouse, Guiyang branch warehouse, Jiangxia branch warehouse, Dongguan branch warehouse, Chongqing branch warehouse, and Kunming branch warehouse; with a modern logistics warehouse area of over 130,000 square meters. In 2023, it was officially announced that Zhang Yixing became the brand spokesperson.