Bochuan Yayun

Bochuan Yayun = Strategic Marketing + Brand Planning + Product Planning + Space Design + Annual Marketing Communication. Hunan Bochuan Yayun Brand Planning Co., Ltd. was established on March 13, 2012, with a registered capital of 2 million yuan. Bochuan Yayun is a strategy-driven creative consulting company for catering brands. Through "strategy + creativity", it provides catering enterprises with brand services such as catering brand planning consulting, product development, brand design, space design, and marketing communication planning. The founder of the company, Mr. Wang Yan, once served as the editor-in-chief of the "Food Column" of Sanxiang Metropolis Daily, and was the founder of "Xiang Cuisine" magazine, the journal of the Hunan Catering Association. After 17 years of in-depth research in the catering industry, starting from the actual laws of market development, he uses catering brand strategy tools and catering positioning design principles as working methods, and studies the market and customers, top-level business logic, categories and brands, and experience and communication, always adhering to the business philosophy of "customer-centered in everything", helping catering enterprises build competitive brands.