SouFun is the world's largest real estate and home furnishing online platform, and has long led Internet innovation in new homes, second-hand homes, home furnishings, real estate research, and other fields. According to DCCI statistics, in 2013 SouFun ranked first among websites in the same industry in terms of page views and unique visitors. According to the latest ALEXA data, SouFun's average daily PC PV was nearly 27.5 million. SouFun has established a comprehensive layout in mobile technology, products, and promotion, securing a leading position in the mobile field. Analysys International data shows that as of January 2014, SouFun APP's mobile users reached 2.17 million, four times that of the second-place player, giving it an absolutely leading position in both PC and mobile fields.
It has more than 35 million registered users with strong demand for buying homes, selling homes, and renovation, 15 million SouFun card members with precise home-buying intentions, and deep cooperation with nearly 10,000 new home development enterprises, 100,000 second-hand housing brokerage companies, and more than 9,000 home furnishing brand enterprises nationwide, with customer coverage ranking first in the industry market. As of July 2014, SouFun had more than 2.6 million registered second-hand agents, and the number of daily active second-hand agents and new home sales consultants on its mobile platform exceeded 200,000.
In September 2010, SouFun (stock code SFUN) was successfully listed on the New York Stock Exchange in the United States. At present, SouFun's market value exceeds US$4 billion. In 2013, revenue was US$637.4 million, a year-on-year increase of 48.1%, and return on shareholders' equity reached 94.74%. It currently has 106 branches, with business covering more than 330 cities in China...
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