Changsha Xinhan City Brand Management Co., Ltd.

Xinhan City Brand Management Co., Ltd. is one of the largest light luxury jewelry chain enterprises in China, with a history of twenty years. Its headquarters is located in the most prosperous commercial area of Changsha City, covering an area of over 1,600 square meters, and it is the largest franchise chain distribution center in China. The company has its own product R&D center in Guangzhou, with 33 directly operated stores and over 300 franchised stores, and is steadily growing at a rate of more than ten stores per month. With strong brand management and market development capabilities, the company has become the domestic chain store of Swarovski, a manufacturer of top cutting craftsmanship, and is a chain jewelry brand of "Swarovski Elements".

Xinhan City mainly deals in jewelry with Swarovski crystal elements. All jewelry is meticulously crafted, combining form and spirit, noble and elegant, and is a fine product for gifts and collection. Women's jewelry covers hair accessories, necklaces, bracelets, waist ornaments, bag ornaments and seasonal fashion jewelry, etc.; there are exquisitely beautiful rings, earrings, necklaces, bracelets, anklets, hairpins, etc. It operates 48 categories and more than 50,000 varieties. Fashion jewelry represented by Swarovski, the world's top-cut crystal, is sold to franchise stores across the country and is deeply loved by consumers.

For many years, the company has adhered to the corporate culture of "making Xinhan City a respected enterprise" and pioneered the jewelry industry. With scientific and rigorous management, rich professional technology, and advanced and complete equipment, it cooperates with top domestic and foreign manufacturers, is committed to the design and development of new products, and continuously highlights product advantages and competitive strength in the same industry. Xinhan City's goal: the "McDonald's" of the jewelry industry!