Binzhilang Food

Hunan Binzhilang Food Technology Co., Ltd., founded in 1995, is a food technology enterprise integrating in-depth research on betel nut, testing, procurement of raw betel nuts, processing, sales, and the promotion of betel nut culture. It is an outstanding leading enterprise in China's betel nut food industry, a leading enterprise in agricultural industrialization, and an enterprise with a well-known trademark in China. It is also the first high-tech enterprise in the betel nut food industry to achieve fully automated production in part of the craft process for edible dried betel nuts.
The company currently has two major production bases: the headquarters base located in Xiangtan Economic and Technological Development Zone (national development zone) and the Xiangxiang branch in the Xiangxiang Economic and Technological Development Zone. Both have passed the "QS" production license certification, ISO9001 International Quality Management System certification, ISO22000 Food Safety Management System certification, and SO14000 Environmental Management System certification. Among them, the Jiuhua headquarters base, built with an investment of RMB 530 million, is the first GMP-standard (Good Manufacturing Practice for pharmaceutical products) production base in the betel nut industry. Its production processes are energy-saving and environmentally friendly, with workshop environments meeting a purification standard of 300,000-class. The industry's first fully automated process flow line, independently developed by the company, successfully realizes automated control and standardized production across the entire betel nut processing procedure, including cleaning, disinfection, measurement, additive addition, temperature control, drying, and conveying, addressing issues in traditional processing such as incomplete raw material cleaning, imprecise additive addition, inadequate implementation of processing standards, inaccurate weighing and timing, and waste of water resources and thermal energy. In 2015, the company's engineering technology research center was officially designated as the Xiangtan Municipal Engineering Technology Research Center for Edible Betel Nuts, becoming the first industrial engineering technology research center. The center collaborates with multiple domestic scientific research institutions and universities to conduct in-depth research on the utilizable value of betel nuts and the development of high-value-added products, laying a solid foundation for research and experiments on sustainable development of betel nuts, formulation of national standards for the betel nut food industry, prevention of food safety risks, and enhancement of automated production levels. In 2016, Hunan Binzhilang Food Technology Co., Ltd. was formally recognized as a high-tech enterprise, becoming the first such enterprise in the industry.
For many years, series of edible betel nuts under the "Binzhilang" brand, such as "Lao Xiangtan," "Weizhongwei," and "Zhangsanfeng," have been favored by consumers for their stable, reliable quality and natural, authentic taste. They sell well in all major cities across the country and in more than 200 prefectural (state) cities. They have successively won honors such as "Hunan Province Product Quality Award," "Consumer Trusted Brand," and "Consumer Trusted Product," and have been rated as "Hunan Province Famous Trademark" and "Hunan Famous Brand" products for 15 consecutive years.
As one of the earliest companies established for operation in the betel nut food industry, Binzhilang possesses advanced management models, technological R&D advantages, equipment advantages, and a corporate culture integrating traditional and modern management concepts. Over the years, Binzhilang has consistently been at the forefront of the industry. Since its establishment, it has been successively rated as a "Betel Nut Food Processing Demonstration Factory," "Unit for Setting Standards for Edible Betel Nuts," "Xiangtan Municipal Engineering Technology Research Center for Edible Betel Nuts," "Hunan Province March 8th Red Flag Collective," and "Hunan Province Quality and Credit AAA Enterprise." It has also been designated by the Hunan Provincial Office for Optimizing Economic Development as a "Supervision and Evaluation Point for Optimizing Economic Development in Hunan."
Adhering to the business philosophy of "Learning, Surpassing, Leading," the corporate spirit of "Carrying virtue to unite and strive, embracing inclusivity and cooperation like the sea," and the corporate values of "Enterprise Development, Employee Well-being, Social Harmony," Binzhilang makes unremitting efforts to craft every bite of betel nut with care, committed to becoming the most competitive modern food technology enterprise, leading the healthy, orderly development of the betel nut industry and advancing toward the grand goal of a hundred-billion-yuan industry.