Muwu BBQ

Company Profile
In 2003, Muwu BBQ was born in a small shop of less than 5 square meters in Baishizhou, an urban village in Shenzhen. After more than ten years of ups and downs, it has been walking steadily on the path of development step by step. Muwu BBQ has always regarded striving to "make the most delicious barbecue" as its core business philosophy, and has thus won the affection of a large number of consumers. Today, it has grown into a nationwide directly-operated barbecue chain brand recognized by authoritative media and major platforms, and has successfully entered cities including Shenzhen, Beijing, Guangzhou, Shanghai, Tianjin, Chongqing, Dongguan, Huizhou, Foshan, Chengdu, Hangzhou, Wuhan, Changsha, Zhengzhou, Nanjing, Xi'an, and Kunming. To date, the number of directly-operated stores has reached over 400.
With the growth and expansion of Muwu BBQ, the company's development strategy has placed greater emphasis on systematicness and far-reaching significance. At present, core management modules such as the store chain operation and management system, human resources system, brand marketing, and IT big data analysis system of Muwu BBQ have taken shape after years of refinement. The construction of the overall industry ecosystem is also increasingly taking shape. Under Zhengjun Catering, to which Muwu BBQ belongs, three major brands have been successively established: "Zhengxin Food Supply Chain," "Muwu Outdoor," and "Muwu GO Skewers," striving to achieve deep industry layout.
In the future, Muwu BBQ will expand into catering IT system development, internet platform operation, financial capital operation, and other areas to form a layout across the entire industry chain, extensively engaging in strategic cooperation with advantageous resources in the industry chain, laying a more solid foundation for the longer-term development of Muwu BBQ.