Shanghai Focus Brand Consulting Co., Ltd.

Shanghai Focus Advertising Communication Co., Ltd. is a well-known integrated marketing communication company in China, established in 1995.

Over the past 17 years, Focus Advertising has been hailed by the industry as the driving force behind leading brands, with long-term service categories including: health supplements: Shenlingcao; illness visit gifts: Chuyuan; digestive products: Jiangzhong Jianwei Xiaoshi Pian; health products: Naobaijin; multivitamins: Golden Partner; snack foods: Juewei; digital services: Crystal CG; telecommunications: 114; building materials tiles: Nobel, etc.

Focus believes that the essence of providing marketing positioning, brand planning, and brand communication is to help brands increase the success rate of entering the market, enhance market share, and improve brand reputation. Focus employs quantitative brand management methods, conducting a comprehensive brand health check annually, based on which targeted marketing optimization plans and brand optimization plans are provided. This brand management system has effectively helped Jianwei Xiaoshi Pian achieve sustained growth, surpassing the 1 billion mark.

The founder and chairman of the company, Xu Li, holds a master's degree in philosophy from East China Normal University. Rigorous rationality and precise strategy are key to ensuring client success. Xu Li has been honored as an Outstanding Advertising Professional in Contemporary China (2003), one of the 100 Most Influential Marketing Planning Professionals in China (2004), one of the 30 Outstanding Female Advertising Professionals in China (2004), and one of the Top 25 Planning Professionals in China (2005).