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Company Overview

Development Stage

  • Ranking: Ranked #8 in 深圳饮料公司 by popularity Ranked #13 in 深圳餐饮公司 by popularity
  • News: 2026-03-27:奈雪的茶2025年亏损同比收窄73.8%。
  • Salary: 40.9%的岗位拿20-50K,2026年较去年增长2%。硕士工资¥38.3K。
  • R&D: “计算机/网络/技术类”需求占14.2%,“其他(研发和技术类)”占8.9%,“生物/制药/化工/环保类”占3.2%。
  • Recruiting: 2026年较2025年下降52%。高学历人才:硕士1个。
  • Requirement: 学历:本科最多,占69%。经验:5-10年最多,占33.1%。
  • Region: 分布在5个地区,深圳占66.9%,广州占9.6%,上海占3.2%,北京占2.1%。

About the Company

奈雪的茶,专注于健康茶饮,创立于2015年,领创推出“茶饮+软欧包”双品类模式。聚焦以茶为核心的现代生活方式,奈雪已形成“现制茶饮”、“奈雪茶院”及“奈雪饮料”三大业务版块,成功打造“瘦瘦小绿瓶”、“浓抹干酪香水椰”、“超能牛油果酸奶昔”等多款行业爆品。

目前,奈雪的茶已覆盖全球超230个主要城市,门店数量超1600家,会员数达1.2亿+,致力于成为中国茶走向世界的创新者和推动者。
秉承“美好自有力量”的理念,奈雪的茶以成为“受顾客喜爱的全球性茶饮品牌”为使命,致力于成为茶文化走向世界的创新者和推动者。

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奈雪的茶 How Fast Is Hiring Growing? (45 open positions)

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?
Growth Rate
2026 vs 2025
  • 2025: Down 38%
  • 2024: Down 43%
  • 2023: Up 4089%
奈雪的茶 Year-by-Year Hiring:
* Hiring was generally low during 2020-2022 due to the pandemic
奈雪的茶 Campus Recruitment & Advanced Degree Talent Demand
Master's 1
Note: How fast is hiring at 深圳市品道集团有限公司 growing? 奈雪的茶2025年278个(下降38%),2024年452个(下降43%),2023年796个(增长4089%),2022年19个. A rising curve may indicate expansion; a falling curve may indicate slower growth or good retention. Based on publicly available data, for reference only.

奈雪的茶 Master's Degree Job Demand Analysis

(More)
-50%
Growth Rate
2026 vs 2025
  • 2025: Up 300%
奈雪的茶 Master's Hiring by Year: 2026 — 2 fewer jobs than 2025
* Hiring was generally low during 2020-2022 due to the pandemic
How fast is master's hiring at 深圳市品道集团有限公司 growing? 奈雪的茶历年硕士招聘职位量:2026年2个(下降50%),2025年4个(增长300%),2024年1个.

奈雪的茶 R&D Strength (Technical Talent Demand)

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How is the demand for technical talent at 深圳市品道集团有限公司? Based on an analysis of 奈雪的茶's job postings over the past year, “计算机/网络/技术类”需求占14.2%,“其他(研发和技术类)”占8.9%,“生物/制药/化工/环保类”占3.2%,“美术/设计/创意类”占1.8%,“科研类”占1.1%,“医疗卫生/美容保健类”占0.4%. For reference only.

奈雪的茶 — What Are the Salaries Like? (281 records)

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salary range: 4.5K - 50K, 40.9% of roles pay ¥20-50K
Note: salary statistics are based on 281 salary records from the past year and depend on the job sample. For reference only.
深圳市品道集团有限公司工资待遇怎么样?奈雪的茶40.9%的岗位拿20-50K,应届生工资¥2.5K。与同行业比+154%,经营管理类平均工资¥32.2K。 Note: Based on analysis of job postings, does not represent current on-the-job positions; system stability may affect objectivity. For reference only.Data inaccurate? Let us know

Salaries for hot jobs of 奈雪的茶

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Are salaries high at 深圳市品道集团有限公司? We provide: 市场,供应链,运营,茶饮师,采购,店长,产品经理,品牌,区域总,总经理,研发总监,高级经理,bp,hr,开发工程师,烘焙,品管,设计师,饮品研发,城市经理. Click to view detailed salary analysis by job.

奈雪的茶 Related Industry Tags

Tags are auto-annotated by keyword text matching and may be correlated. For reference only.

Job Category

  • 经营管理类
    43.4% of total 43.4%
  • 质量管理类
    17.4% of total 17.4%
  • 客户服务类
    15.7% of total 15.7%
  • 计算机/网络/技术类
    14.2% of total 14.2%

Education

  • 本科
    69% of total 69%
  • 大专
    22.1% of total 22.1%
  • 不限
    4.6% of total 4.6%
  • 高中
    2.8% of total 2.8%

Experience

  • 5-10年
    33.1% of total 33.1%
  • 不限
    31.7% of total 31.7%
  • 3-5年
    24.2% of total 24.2%
  • 1-3年
    10.7% of total 10.7%
View Detailed Analysis

What does 深圳市品道集团有限公司 require? Who is 奈雪的茶 hiring? 奈雪的茶招聘类别经营管理类占比最多占43.4%,其次是质量管理类占17.4%。奈雪的茶什么学历能进?本科占比最多占69%,其次是大专占22.1%。奈雪的茶学历要求高吗?硕士占1.1%。工作经验奈雪的茶有什么要求?5-10年占比最多占33.1%,其次是不限占31.7%。奈雪的茶工作地区在哪?深圳占比最多占66.9%,其次是广州占9.6%。 Based on job postings from the past year, for reference only.

Business Registration

Provided by

Operating Status: 开业
Registered Capital: 281,000万(元)
Legal Representative: 彭心
Date Established:
Credit Code: 91440300MA5G0EWX22
Registered Address: 深圳市前海深港合作区南山街道怡海大道1167号海运中心主塔楼603-1

Partners & Suppliers

提供年度审计、财务咨询服务 Source
供应商 财务审计
供应纸杯、纸袋等环保包装 Source
供应商 包装材料
提供冷链配送服务 Source
供应商 冷链物流
提供微博平台广告投放及话题营销服务 Source
供应商 营销推广
提供抖音信息流广告等推广服务 Source
供应商 营销推广

People who follow 奈雪的茶 also follow

奈雪的茶 Competitors (Similar Companies)

“新中式茶饮品牌”
饮品 营养配餐 连锁餐饮 餐饮
“深圳市老字号饮料生产企业”
“以茶的年轻化为起点,为世界创造能激励大众的产品与品牌”
“电池生产制造商”
茶艺服务 茶文化 餐饮集团 茶艺
酸菜鱼 鱼粉 小吃 牛杂
甜品 中式快餐 连锁 传统美食
冰淇淋 比萨 连锁餐饮 餐饮
冰淇淋 连锁餐饮 餐饮 连锁
火锅 鱼火锅 连锁餐饮 餐饮
餐饮 中央厨房 净菜加工 学生餐
餐饮 团餐 面点 净菜加工
餐饮 农业开发 中央厨房 茶文化
烘焙 糕点 烘焙食品 饮料

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