Shichuang Home Decoration

Shichuang Home Decoration Group Co., Ltd. was established in 1999. Leveraging years of experience in project construction and integrated operations, in early 2005, Shichuang Decoration entered the home improvement sector as an innovator, launching the 288 refined decoration package, which reshaped the industry landscape by redefining the packaged overall home decoration model and establishing the price benchmark for branded home decoration.

Over the following decade, Shichuang adhered to the whole-home decoration model and led the industry's transformation from price-based to value-based overall home decoration. Each product launch, including the 28,800 refined decoration package, 388/688/988, Series 3/6/9, Renxing Decoration, and Lixiang Decoration, spearheaded industry changes.

In the new field of internet-based home decoration, Shichuang achieved impressive results: in 2015 and 2016, it won the Tmall Double 11 home decoration category sales championship twice with sales exceeding 400 million yuan; from 2014 to 2016, Shichuang held the annual Tmall home decoration category sales champion title for three consecutive years. In August 2016, Shichuang once again innovated in product category by launching the new whole-home decoration product—Shichuang Perfect Home Decoration.

Shichuang Perfect Home Decoration includes hard decoration, soft decoration, and whole-house custom furniture, leading another upgrade and transformation in both content and connotation. Perfect Home Decoration is not merely a simple combination of hard decoration, soft decoration, and custom furniture; rather, it starts from user needs, deeply optimizes the service chains of hard decoration, soft decoration, and custom furniture, ensures a harmonious and unified whole-home effect through integrated design, and eliminates overlapping costs of marketing, labor, channels, and showrooms in traditional models through data-driven cross-construction. The high-efficiency, low-cost operation model of Perfect Home Decoration addresses users' core pain points and instantly ignited the nationwide home decoration market.

The core competitiveness of whole-home decoration lies in the mastery of the industry chain. Shichuang spent ten years building a truly complete home decoration industry chain, which serves as a competitive barrier for Perfect Home Decoration. Starting from the upstream supply chain and raw materials, especially custom products manufactured in Shichuang's self-operated factories, within its self-operated 100,000-square-meter woodworking production base, German production lines convert virtual data in the ERP system into physically precise products. To more efficiently connect production with sales and construction, Shichuang launched its self-operated logistics in 2012, using point-to-point delivery to transport products directly from factories to construction sites, ensuring true factory-direct supply and pricing.

Main material supply is a key link in whole-home decoration. Perfect Home Decoration's main materials are purchased directly by Shichuang from brand factories, completely bypassing intermediaries such as regional agents, reducing costs and enhancing overall control. Shichuang's procurement scope covers countries such as the United States, Germany, France, Denmark, Spain, and Japan. Today, Shichuang's overseas direct procurement has become the primary channel for more and more European main materials entering China. Behind this trajectory lies the accumulation of strength: with sound development momentum, Shichuang now employs over 4,000 people nationwide, operates 28 direct-sale companies, boasts an overall home decoration experience hall area exceeding 100,000 square meters, possesses a top-tier domestic designer team, and has supply chain partners worldwide.

In the future, Shichuang will continue to position itself as a full-category overall home decoration service provider, offering users true whole-home decoration services such as space design, main material selection, renovation construction, woodworking production, furniture production, and soft decoration product sales. It will continue to expand the national market, integrate upstream and downstream resources, and create a perfect life for more Chinese users.