SeedsGrow

Changsha Lemuo Apparel Co., Ltd. is an enterprise dedicated to the design and chain operation of fashion footwear and trendy accessories. Its R&D center is located in Guangzhou, and its operations center is located in Changsha. Its brands include: the urban retro literary footwear brand SeedsGrow; the emerging fashion design footwear brand keep LONGING, etc. The founding team members have over 10 years of consumer insight in the fashion women's footwear industry, and possess a professional fashion design and R&D team that has long been based in the Yangtze River Delta and Pearl River Delta, regularly traveling to Hong Kong, South Korea, Japan and other Asian footwear trend capitals to ensure customers obtain the latest fashion information and footwear products in a timely manner.

The company's main footwear brand SeedsGrow and its high-end footwear brand keep LONGING currently have multiple directly operated stores in shopping malls and commercial pedestrian streets in Changsha's core business districts, having formed a stable supply chain system and possessing many high-quality fans and market reputation.

SeedsGrow is a footwear brand born in 2009, dedicated to creating stylish and relaxed urban retro literary shoes. Seeds Grow means growing seeds; seeds are the source state of all plants and ideas, full of possibilities, firm belief and infinite hope. For women, the comfort and fit of footwear are as important as fashion expression; footwear is the external continuation of inner desires, and also an independent, free and individualistic life attitude. SeedsGrow hopes that through its understanding of footwear culture, with original design, artisan craftsmanship and excellent material selection, it can bring every woman pursuing quality and spiritual strength a sense of relaxed happiness and longing for a better life.

The emerging fashion design footwear brand keep LONGING is positioned as high-quality urban women's footwear. The brand inspiration comes from an Austrian poet Rilke's poem "Go to the limits of your longing," which can be translated into Chinese as "Keep longing, live your true self." keep LONGING conveys women's unique vitality, romantic perception and fashion aesthetics through every pair of shoes, conveying design aesthetics and spiritual attitude, aiming to allow wearers to fully declare themselves while experiencing comfort, and to encounter more possibilities through beauty.

Changsha Lemuo Apparel Co., Ltd. will establish more offline stores focusing on service experience in Hunan as the core city cluster, opening a new retail trend for women's footwear brands, and achieving a fashion heart with craftsmanship.