LINCchic Garment

LINCchic is an international fashion apparel brand company integrating R&D, design, production and sales, composed of LINCchic fashion down jackets and JLINCchic spring/summer womenswear. Founded in May 2004 and headquartered in the CBD of Beijing, China, LINCchic has over 1,000 specialty stores covering 23 provinces and municipalities across the country, with more than 1,000 employees and 1,500 stores nationwide. The annual revenue of LINCchic fashion down jackets alone exceeds RMB 1.5 billion, and a global R&D framework has been established with three major R&D bases in Beijing (China), Seoul (South Korea) and Paris (France) as its pillars. Since its inception, LINCchic has been renowned for its modern, novel and sexy styles. A professional color R&D team and strong global fabric suppliers have shaped LINCchic's unique military, chic and light-luxury style. LINCchic has always been committed to affordable luxury, keeping materials, design and craftsmanship in line with international trends, blending high-end luxury design concepts with Asian aesthetics, so that affordable luxury-quality clothing can be purchased at reasonable prices, overturning the outdated notion that "fashionable down jackets must be luxury goods". Guided by a "people-oriented" management policy, the business philosophy that "customer satisfaction is our ultimate goal" and a "value-for-money" development strategy, the company has continuously improved and developed, and has established a mature international management and integrated marketing system as well as a large elite team. It enjoys a sound brand reputation in the market, driving Beijing LINCchic Garment Co., Ltd. to ever-greater prosperity. Fashion style knows no borders. Corporate Culture Corporate Mission: To make people's lives more wonderful; Corporate Vision: To build a century-old brand and a century-old enterprise; Corporate Spirit: Pursuit of excellence and constant self-improvement; Persistence, Cohesion, Beyond. Corporate Development In March 2010, international superstar Shu Qi was signed as the brand ambassador, and a celebrity down jacket series was launched in collaboration with a well-known French design agency. In 2011, e-commerce platforms were introduced, with flagship stores opened on Tmall and other third-party platforms. In 2012, a modern 60-mu logistics base was completed, and a sound supply chain system has injected vitality into the brand's long-term development. ... In the future, we look forward to more outstanding talents joining us, so that our lives, and everyone's lives, can become more wonderful!