Founded in August 2012 in Shanghai, the fashion capital, Shanghai Yishe Apparel Co., Ltd. has established its own women's clothing brand, iD. The iD brand insists on incorporating the design philosophy of "modern, excellent, relaxed, and confident" into its products, focusing on international trend analysis and garment craftsmanship improvement. It targets modern women who are willing to try new things, have high requirements for quality of life, possess diverse aesthetics with high inclusiveness, and are calm and confident. With reasonable prices and outstanding designs, iD serves the advantageous female group that is modern, excellent, relaxed, and confident. Compared with traditional commercial women's clothing brands, iD attempts more stylistic breakthroughs and incorporates haute couture craftsmanship. Each product has its own atmosphere, as iD believes everyone has their own brilliance. iD is committed to conveying the concept of "I define myself by my s & status," which means self-definition and authentic self-expression. By combining contemporary perspectives with classic styles, iD brings the refined lifestyle it advocates to urban women with high appreciation.
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