E-Land

E-Land Group (THE E·L GROUP), founded in 1980 and headquartered in Seoul, South Korea, has become a well-known comprehensive fashion retail group in Korea after more than 40 years of rapid development, adhering to the spirit of "creating value for customers." The group's business scope covers six major industries including fashion, department stores, catering, hotels, construction, and entertainment, with more than 120 proprietary brands.
E-Land China (E·L CHINA) was established in Shanghai in 1994 and currently operates more than 10 fashion brands and 3 urban outlet malls in China. E-Land Group places great emphasis on talent development, maintains a good corporate culture, and consistently gives back to society. "Sharing" is E-Land's first business philosophy, and the group donates 10% of its net profit annually to support socially vulnerable groups. It has won the "China Charity Award" four times, making it the only foreign enterprise to have received this award four times.

Corporate Mission
To create a "world for all to enjoy" with reasonable prices and the highest quality.
In 1980, we held a dream—to create a world where everyone could easily wear beautiful clothes. We bravely ventured into six major industries: fashion, retail, catering, hotels, construction, and entertainment, expanding from Korea to the global market and getting closer to customers worldwide. We have always been with customers in their daily lives, regardless of race, gender, age, or income, striving to let everyone enjoy the best service. Our passion and sense of mission will inspire you, motivating everyone to pursue their dreams and work together for a better future!

Corporate Values
1. Sharing: We work to contribute to society, not just to make money.
2. Integrity: The path of integrity is the true shortcut, even if it seems circuitous.
3. Growth: The company is a school of life and another home.
4. Service: We firmly believe that satisfied customers are the best advertisement.

Corporate History
2020: Completion and opening of PEER No. 1 Sinchon branch, a youth housing project in Korea.
2018: Won the China Charity Award for the fourth time, previously winning in 2011, 2012, 2015, and 2018.
2016: Opening of the first circulation store in Shanghai, Parkson U-City Plaza, and launch of the e-commerce platform Elandmall.
2014: Completion of Asia's largest logistics center; establishment of Seoul ELFC (football team).
2013: Launch of SHOOPEN, Korea's first shoe fast-fashion brand; group sales exceeded 10 trillion Korean won (RMB 60 billion).
2012: Hotel business expanded globally with the acquisition of Kensington Hotel Saipan, PIC Saipan, and Saipan Coral Ocean Golf Resort in Saipan, and the acquisition of Sheraton Guilin Hotel in China; opening of Han River E-Land Cruise.
2011: Launch of MIXXO, Korea's first women's fast-fashion brand.
2010: Korean enterprise first achieved sales of over 1 trillion Korean won (RMB 6 billion) in the Chinese fashion market; opening of Daegu E-World amusement park; acquisition of Italian high-end brands Lario, Suit Mantellassi, Mandarina Duck, etc.
2009: Launch of SPAO, Korea's first fast-fashion brand; acquisition of Vietnamese factory Thanh Cong.
2007: Became the general agent of New Balance in Korea.
2004: Acquired 10 stores of NEWCORE U-City Department Store and 15 supermarkets of Kim's Club; awarded the Respectable Enterprise Grand Prize.
2003: Creation of the American buffet brand ASHLEY.
2002: Sales exceeded 1 trillion Korean won (RMB 6 billion), all brands achieved profitability, and announced that 10% of net profit would be donated to society annually.
2001: Awarded the Knowledge Management Grand Prize by Booz Allen Hamilton.
1999: Korean apparel company entered the U.S. children's wear market for the first time with its own brand 'ELKIDS'.
1997: E-Land Foundation entrusted to operate the Mapo-gu Senior Welfare Center in Korea, and has since operated 10 senior welfare centers.
1996: Entered the hotel market with the acquisition of HOTEL KENSINGTON, creating the world's first star-themed hotel.
1994: Entered the retail business by opening Korea's first city outlet mall, 2001 OUTLET; entered the catering industry with the launch of the Pizza Mall brand.
1991: Establishment of the E-Land Foundation, which has carried out sharing activities in various social fields, sponsoring 60 million people cumulatively to date, with cumulative donations of approximately RMB 2.4 billion as of 2020.
1990: Entry into watch, jewelry, and women's fashion industries with launch of LLOYD and ROEM brands.
1989: Entry into children's wear market with launch of LITTLE BRENN, ELJUNIOR, and UNDERWOOD SCHOOL brands.
1986: Acquisition of operating rights for Korea's first fashion chain store.
1980: Opening of the "ENGLAND" clothing store in front of Ewha Womans University.