Beneunder

1. Company Introduction
Beneunder is an urban outdoor lifestyle brand founded in 2013 by Shenzhen Jianzi Technology Co., Ltd.
The name Beneunder is derived from "under the banana leaves", representing the initial need to meet young female consumers' demand for outdoor sun protection. In 2013, we started our outdoor exploration journey with umbrellas.
2. Brand Profile
Founded in 2013, Beneunder is a high-quality urban outdoor brand in China, and is also a member of the International Skin Cancer Foundation (SCF) council.
Since its inception nine years ago, Beneunder has adhered to the development of UPF 50+ fabrics and products that effectively block more than 95% of UVA/UVB rays, providing strong sun protection for people. With this as a foundation, after launching the first sun protection product, the double-layer small black umbrella, in 2013, Beneunder began to expand into non-competitive outdoor activity scenarios such as urban life and leisure sports. Through a design concept that combines innovative technology and aesthetic design, it has built a diversified product portfolio covering apparel, umbrellas, accessories, etc., providing people with functional products for comfort and protection such as sun protection, cooling, dryness, and warmth, helping people follow their inner desires to enjoy various outdoor scenarios and encouraging them to pursue a healthy and vibrant urban outdoor lifestyle.

Beneunder's philosophy: Find your own space outdoors, follow your heart, get your own moment of relaxation, fully explore outdoor fun, and enjoy a healthy, comfortable, and warm outdoor life. We believe that having comfortable, lightweight, and functionally appropriate protective gear can make everyone feel at ease outdoors and have a more pleasant experience. All our efforts are aimed at enabling everyone to capture outdoor fun in their own way.

3. Development History
2013: Beneunder launched L.R.C technology sun-protection coating and applied it to the sun protection product, the double-layer small black umbrella.
The same year, its Tmall flagship store was launched.
2014: Beneunder's headquarters moved to Shenzhen.
2016: Beneunder's first direct-operated store opened in Shanghai.
2017: Launched a lightweight capsule series umbrella with creativity and aesthetic design, deepening its presence in the sun-protection umbrella market.
The same year, product categories expanded from umbrellas to non-umbrella sun-protection products such as arm sleeves and hats.
2019: Non-umbrella sun-protection products further expanded to more diversified categories such as sun-protection clothing and masks.
2020: Beneunder expanded its marketing and sales business to content e-commerce platforms, including Douyin.
2021: Beneunder has become a leading sun-protection apparel brand in China.
We will further expand sun-protection products into other non-sun-protection outdoor product markets, including canvas shoes, Martens boots, underwear, warm clothing, and accessories to meet consumers' more diversified scenario needs.

4. Honors
2021: XinChao XinXiaoFei - China Value New Brands - Home & Daily Use List
2021: Zinc Finance - 4th New Industry Economy Brand
2021: 36Kr - 2021 WISE Consumer New Force
2022: Tmall Supermarket - Fantastic Brand
2022: Tmall 618 Apparel Accessories

5. Corporate Culture
Beneunder is a young, entrepreneurial company whose vision is to reshape urban outdoor experiences through technology and aesthetics, allowing everyone to "enjoy the outdoors". Beneunder upholds the values of simplicity and pragmatism, openness and directness, pursuit of excellence, and embracing change. We look forward to talent who are simple in heart and down-to-earth!