DesignLibro

【Company Introduction】
DesignLibro — Shenzhen DesignLibro Technology Co., Ltd., founded in 2019, is a company with product design innovation as its core competitiveness, integrating independent research and development, design, brand promotion, and operations.
Everything we do is aimed at breakthrough and innovation. In this process, we have built our core brand [PETLIBRO].

Petlibro is leading the transformation of the global pet market through innovative technology and design concepts. Since its establishment in 2019, cumulative sales have exceeded 3 million units, making it one of the world's * best-selling smart pet brands.
From smart camera feeders to smart health-monitoring water fountains, Petlibro's products are designed to strengthen the emotional connection between people and pets. With its exquisite design and product innovation capabilities, Petlibro has won multiple internationally renowned design awards, including iF and the German Design Award.

【Development History】
2019:
Company registered, and smart pet supplies brand PETLIBRO founded

2020
May:
Brand's first automatic feeder AF001 launched
June:
Brand's first automatic water fountain WF001 launched
July:
AF001 won Amazon Best Seller

2021:
Received nearly ten million USD investment from the world's * largest VC institution Sequoia Capital
March:
Entered Chewy, the largest pet e-commerce platform in the United States
June:
Brand's first self-developed water fountain Capsule launched
July:
Brand's first self-developed feeder Granary launched
Ranked * in Amazon's "Pet Automatic Feeders" market share
August:
R&D department established, focusing on self-developed smart pet products
October:
Successfully entered Amazon VC channel

2022
June:
Company relocated to Xinghe WORLD, covering 2,000+ square meters
October:
Star product Dockstream launched and won the German Design Award
December:
Bobo (* the first kitten colleague) arrived!

2023
March:
Self-developed APP launched
June:
Entered BESTBUY, the world's * largest consumer electronics retail platform
Official Rakuten store launched
September:
Entered TARGET, the second-largest retailer in the United States
Received second round of investment (Shenzhen Capital Group)
December:
Won BrandStar 2023 Annual Overseas Brand

2024
January:
Launched the world's * first automatic feeder designed exclusively for one pet, One RFID, and won the iF Design Award
May:
Launched Polar smart wet food feeder
June:
Entered Currys, the UK's * largest electronics retail chain
Listed on the BrandZ 2024 China Global Brand Growth Star List
August:
Global brand upgrade
September:
Entered offline retail at Target, a major US retail chain
Ultrafiltration water fountain won the Japan Good Design Award (G-Mark Award)
October:
Held first offline pop-up store
November:
Polar was named to TIME's Best Inventions of 2024
December:
Entered Petco, one of the largest pet supply retail chains in the United States
Dockstream selected for the 2024 PEOPLE Pet Product Awards - Best Pet Water Fountain

2025
Exciting things continue
We look forward to your joining us, so that good things keep happening


【Honors Received】
Space Feeder series products won the German National Design Award
Dockstream series products won the German National Design Award
Space Feeder series products won the global iF Industrial Design Award
Space Feeder series products won the global Red Dot Industrial Design Award
One RFID series products won the global iF Industrial Design Award
The company's products on sale have received more than 40 nationally recognized patents
2023 China Going Global Emerging Consumer Brands Top 50
2023 Annual Planet Award (Brand Innovation)
2024 Listed in the 2024 China Going Global Brand Top 100
2024 EBRUN Global Good Products Gold Award
2024 Listed on the China Global Brand Growth Star List
Time innovation - The Best Inventions of 2024

Corporate Culture
【Mission】
Through innovative technology and design concepts, create pet products with humanized functions, exquisite design, and excellent quality, leading the transformation of the global pet market.
【Vision】
Reshape a close human-pet relationship and create a healthier and happier life for people and pets.
【Code of Conduct】
We take design thinking as the core strategic concept of the company, and continuously explore the boundaries of organizational capability around user needs, technological innovation, and commercial success
- Innovation | Uncover the essence of problems from different perspectives and solve them in new ways
- Freedom and Responsibility | Freedom comes from trust, and responsibility is fulfilled as trust
- Focus | Use limited resources on the most important things with the * highest ROI
- Candid Communication | Express freely, listen openly
- Empathy and Care | Empathy brings understanding, and care leads to meaningful action
- User Experience | User experience is the * ultimate expression of the value we create for users
- Optimism and Courage | Optimism lets us see the future, and courage lets us reach the future

Join us, and you will gain
- A startup team composed of outstanding partners from around the world
- A work experience of pursuing excellence and continuous growth
- A work experience of discovering a different self