Hechun Shares

I. Brand Introduction
PBA is the abbreviation of "Private Beauty Adviser", meaning "my beauty consultant". It is a full-category professional cosmetics brand independently developed, produced, and sold. Its products include basic skincare, deep care, makeup, aromatherapy essential oils, men's skincare, handmade soap, perfume and fragrance, beauty oral nutritional products, beauty tools, beauty instruments, and other series, aiming to bring consumers a comprehensive and healthy beauty experience. Currently, PBA is sold on multiple well-known B2C platforms including its official website, Tmall, JD.com, Taobao, Yihaodian, etc.
PBA, my beauty consultant
II. Brand Positioning
A full-category professional cosmetics brand providing customers with consultant-style attentive service.
III. Brand Target Consumer Group
Urban youth aged 18-35.
IV. Brand Personality
Healthy and fashionable, innovative and change-seeking, positive and optimistic.
V. Brand Core Value / Brand Concept
Professional, healthy, environmentally friendly, fashionable.
Material level - rich and comprehensive beauty products, professional and caring beauty guidance.
Spiritual level - healthy and optimistic attitude towards life.
VI. Brand Vision / Brand Mission
(Short-term) To be the No.1 cosmetics brand in China's online sales.
(Medium-term) To become a leading cosmetics brand in China, changing the poor image of domestic cosmetics in people's minds.
(Long-term) To make everyone enjoy a healthy beauty life!
VII. Brand Slogan / Market Positioning Statement
PBA, the leading cosmetics brand in China's online shopping!

Brand History
1. In June 2004, PBA founder Mr. Su Guiqiang discovered the importance of "beauty consultants", established the PBA brand, and adhered to "your personal beauty consultant" as the brand's long-term service philosophy and core value.
2. In 2009, the "PBA Tmall Official Flagship Store" project was launched, establishing PBA's direction with online retail as the main channel. On B2C platforms such as Tmall, Taobao, QQ: **********: **********: ********** Mall, JD.com, Amazon, Dangdang, Yihaodian, and its own official sales platform "PBA Beauty Mall", it provides consumers with safe and cost-effective products to meet their beauty needs at various levels.
3. In 2010, the "PBA Tmall Official Flagship Store" successfully ranked among the top five in the annual sales ranking of the "Beauty / Skincare / Aromatherapy Essential Oils" category on Tmall.
4. In May 2010, it successfully acquired a three-letter CN domain name at a high price of 120,000 yuan.
5. In June 2010, it joined forces with Taobao to hold the first "Online Face Model" competition, which attracted widespread attention.
6. In July 2010, it signed a strategic partnership with Tianya Community, the world's largest Chinese community, to jointly explore innovative e-commerce models.
7. In November 2010, it was invited to participate in the first "Gulang Tingtao" Network Retail Development Strategy Summit Forum, where the company's CEO Su Guiqiang delivered an excellent speech.
8. In December 2010, together with China Huiyuan Juice Group and Haier Group, it won the 2010 "Best Word-of-Mouth Marketing Award".
9. In December 2010, it launched the "Supporting 100 Students to Successfully Start Businesses" plan to help college students realize their entrepreneurial dreams.
10. In 2010, on the newly released "Beauty & Clothing Word-of-Mouth Ranking" of Tianya Community, PBA, with its rapid rise, won the "Most Innovative Domestic Brand of the Year" award, becoming a major winner among domestic cosmetics brands.
11. In January 2011, on the 2010 "Beauty & Clothing Word-of-Mouth Ranking" published by Tianya Community, PBA won the "Most Innovative Domestic Brand of the Year" award, becoming a major winner among domestic cosmetics brands.
12. In April 2011, PBA brand products were repeatedly strongly recommended by the heavyweight program "Yue Tao Yue Kai Xin" of Hunan Satellite TV.
13. In November 2011, at the 4th China Cosmetics Conference "Blue Rose Award" ceremony held in Beijing, PBA cosmetics won the honor of "Top 3 Most Loved Brand by Netizens".
14. In December 2011, jointly selected by Xiamen Radio and Television Group and Xiamen Network Retail Enterprise Association (Xiamen B2C Association), after 7 years of effort, PBA cosmetics gradually became one of the leading domestic online retail cosmetics brands.
15. In January 2012, PBA stood out from 3,500 e-commerce brands and was successfully selected as a "Tao Brand" in 2011. The Tao Brand is a new brand concept launched by Taobao Mall based on internet e-commerce, meaning "online original brands jointly recommended by Taobao Mall and consumers". In 2011, PBA cosmetics achieved explosive growth, setting the highest single-day sales records for both its Tmall flagship store and its Taobao market store during the Double Eleven and Double Twelve group-buying carnivals.
16. In 2013, PBA will build a 4,000-square-meter "PBA Global R&D Center" to innovatively develop more products that meet consumers' beauty needs.

Company benefits provided:
1. Year-end bonus 2. Social medical insurance + housing provident fund + group health and accident insurance
3. Paid annual leave 4. Annual health check-up
5. External training opportunities 6. Birthday benefits