Ruixiang Group

Jiangsu Ruixiang Technology Group Co., Ltd. (hereinafter referred to as the Group), founded in 2008, is a comprehensive group company headquartered in Zhenjiang with over 2,000 employees. For years, it has been committed to integrating 'third-party payment', 'smart new retail', and multi-directional enterprise services based on 'online and offline' platforms. Through 14 years of deep cultivation in the employee benefits industry, it currently serves over 160,000 enterprise users, cooperates deeply with 3,000 brands and 60,000 chain supermarkets, department stores, catering and other business formats, adding approximately 25 million individual users annually, with annual total sales exceeding 10 billion yuan. Its 'Ruixiang Global Purchase' chain brand has over 300 stores in Jiangsu, Anhui, and Shenzhen, and is one of the Group's key strategic businesses in 'smart new retail'. It has obtained cross-border e-commerce qualifications from the national customs, gathering hundreds of thousands of SKUs including global food, daily chemicals and beauty products, imported mother and baby products, fresh and frozen food, premium home appliances, gold and precious metals, mobile phones and digital products, and high-end alcoholic beverages, spanning the UK, France, Germany, the US, Australia, New Zealand, Japan, and Southeast Asia. With direct supply from origin, 100% genuine product guarantee, a complete industrial chain, and highly competitive prices, the Group has formed a BBC operating ecosystem centered on customers, with partner brands as resources, the 'Ruixiang Fuliquan' and 'Ruixiang Global Purchase' online platforms as links, and offline 'Ruixiang Global Purchase' smart new retail stores as convergence points. It has formed a strategic layout focusing on customer rights, carried by the 'Ruixiang Fuliquan' and 'Ruixiang Global Purchase' online platforms, with coordinated development across multiple categories, channels, scenarios, business formats, and sectors, covering the Yangtze River Delta, Pearl River Delta, and Beijing-Tianjin-Hebei regions.