Midea Real Estate

Midea Real Estate (Stock Code: 3990.HK), an enterprise under Midea Holding and actually owned by Mr. He Xiangjian, founder of Midea, is a company listed on The Stock Exchange of Hong Kong Limited, a top 24 listed real estate enterprise in China, a top 100 private enterprise in Guangdong Province, and a leading smart real estate manufacturer. It has been included as a constituent stock of 7 major indices including the Hang Seng Stock Connect Hong Kong Index. Founded in 2004, with the brand philosophy of "Smart Life, Beautiful Life", and leveraging its deep manufacturing foundation and technological genes, the company creates the "5M Smart Healthy Community" and builds a beautiful lifestyle through intelligent, industrialized, and digitalized high-quality construction and services.
Midea Real Estate has deeply cultivated 6 major core economic zones: the Pearl River Delta, Shanghai-Jiangsu, Zhejiang-Fujian, the middle reaches of the Yangtze River, the North, and the Southwest. It has laid out 350 projects (data as of June 30, 2021) and has entered national central cities such as Shanghai, Guangzhou, Tianjin, Chongqing, Chengdu, Zhengzhou, and Wuhan, as well as provincial capital cities such as Hangzhou, Nanjing, Changsha, Hefei, Kunming, Shijiazhuang, Nanchang, and Guiyang. In 2020, Midea Real Estate's annual contracted sales amount exceeded RMB 126.2 billion, a year-on-year increase of 24.6%, with a growth rate in the industry's leading tier.
Midea Real Estate adheres to the coordinated development of four main business tracks: real estate development, large-scale services, industry, and commerce. Real estate development involves premium residential development, industry-city operation, cultural tourism real estate, and other fields. Among them, residential development and services closely follow the trend of users' demand for smart and healthy living in the AIoT (Artificial Intelligence of Things) technological era. Its original "5M Smart Healthy Community" product strategy system finely crafts a beautiful living experience for customers from 5 major dimensions: Midea Smart M-Smart, Midea Health M-Health, Midea Quality M-Quality, Midea Service M-Service, and Midea Life M-Life. In terms of industry, the company actively builds a technology-smart human settlement industry chain and cultivates it into an independently developed "second track": deploying intelligent industrialization and building industrialization, and has established a full value chain closed loop from R&D and design, production and construction, to management and operation, including the establishment of a Smart Life Research Institute and an integrated assembly production base, establishing integrated product and service advantages, and was honored as the *"National Smart Residential Area Standard Creation Base", continuously providing third parties with smart and green prefabricated integrated solutions.
In the future, Midea Real Estate will continue to consolidate its foundation, continuously innovate and transform, deepen industrial empowerment, lead industry development in a smart and healthy way, help citizens achieve high-quality housing, and create better value for society.