Midea Real Estate

Midea Real Estate (stock code: 03990.HK), an enterprise under Midea Holdings, actually owned by Mr. He Xiangjian, founder of Midea, is a company listed on the Stock Exchange of Hong Kong, one of the top 19 listed real estate companies in China, one of the top 100 private enterprises in Guangdong Province, a leading smart real estate manufacturer, and has been included in the constituent stocks of 7 major indices including Hang Seng Stock Connect. Founded in 2004, with the brand concept of "Smart Life, Beautiful Life", relying on a solid manufacturing foundation and technological genes, the company creates "5M Smart Health Community" and a beautiful lifestyle through intelligent, industrialized, and digital high-quality construction and services. Midea Real Estate is deeply rooted in 6 core economic zones: the Pearl River Delta, Shanghai-Suzhou, Zhejiang-Fujian, the middle reaches of the Yangtze River, the North, and the Southwest, with 350 projects (as of June 30, 2021). It has entered national central cities such as Shanghai, Guangzhou, Tianjin, Chongqing, Chengdu, Zhengzhou, and Wuhan, as well as provincial capitals such as Hangzhou, Nanjing, Changsha, Hefei, Kunming, Shijiazhuang, Nanchang, and Guiyang. In 2020, Midea Real Estate's annual contracted sales exceeded RMB 126.2 billion, a year-on-year increase of 24.6%, with the growth rate in the * tier of the industry. Midea Real Estate adheres to the coordinated development of four main business tracks: real estate development, large services, industry, and commerce. Real estate development involves areas such as fine residential development, industry-city operation, and cultural tourism real estate. Among them, residential development and services are closely aligned with the trend of users' needs for smart and healthy living in the AIoT (Artificial Intelligence Internet of Things) era. The original "5M Smart Health Community" product strategy system, from the five dimensions of "Midea Smart M-Smart, Midea Health M-Health, Midea Quality M-Quality, Midea Service M-Service, Midea Life M-Life", precisely creates a beautiful life experience for customers. On the industry front, the company actively builds a technology-smart residential industry chain, cultivating it into an independent "second runway": laying out intelligent industrialization and building industrialization, and establishing a full value chain closed loop from R&D and design, production and construction, to management, operation and maintenance, including the establishment of a Smart Life Research Institute and a prefabricated production base, which establishes integrated product and service advantages, and has won the * "National Smart Residential District Standard Creation Base". It continuously provides third parties with smart and green prefabricated overall solutions.