Guirenniao

In 1987, born for happy sports
Guirenniao Co., Ltd. was founded in 1987, with products covering sports shoes, clothing, and related accessories. It is a rapidly growing Chinese national sports brand in recent years and has successively won honors such as China Famous Products.
The innovative and progressive Guirenniao has elevated its brand to a new height within just a few years: In 2002, the company began adopting a brand management strategy, inviting superstar Andy Lau and diva Zhang Bozhi as brand ambassadors, quickly achieving success in the highly competitive sports goods market. In 2006, Guirenniao took a step ahead by establishing a strategic partnership with the Small Ball Sports Management Center of the General Administration of Sport of China, becoming the exclusive sports equipment sponsor for 8 national teams including the Chinese national golf team, billiards team, and bowling team. Guirenniao justifiably became the sports goods brand that sponsored the largest number of national sports teams in the industry. In 2007, the brand began collaborating with international think tanks, and in 2008 proposed a new strategic development theme, clarifying the corporate spirit of "unstoppable." In 2009, it further proposed that "sports happiness" is the essential spirit of sports, standing out from numerous domestic and international similar brands that emphasize competition and pressure!
Farsighted, happiness is the essence of sports
Today, the farsighted Guirenniao is striving towards higher goals, providing more comfortable and professional products for consumers who love life and pursue self-expression and freedom, advocating a "moderate, relaxed, and healthy" way of exercise, and interpreting the sports philosophy of "sports happiness." With the proposition of happy sports, it aims to permeate the spirit of sports into the lives of every Chinese person, thereby contributing to the realization of China's dream of becoming a sports powerhouse and continuing to promote the healthy development of China's sports industry.