2020年诞生于「城市方舟」NOA HOTEL，在上海、北京、深圳、厦门等新一线城市陆续登陆，以独特的选址及极具张力的空间设计，于城市中心连结所在街区的潮流文化社群，结合精品咖啡和精酿啤酒的极致专业呈现，打造复合型社交空间和城市目的地，让每一家店都值得专程探索体验。NOA，源于诺亚方舟Noah‘ Ark，意为一艘载着 “新世界种子”的诺亚方舟，在废墟中重建新世界。自2020年7月，首家NOA Hotel于厦门开幕，便吸引了一众媒体人、设计师、和大半个酒店圈专程探访。
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