Zheshu Culture

Zheshu Culture Technology Group Co., Ltd. (securities abbreviation: Zheshu Culture, securities code: 600633) is a state-controlled listed company in the 'culture + technology' sector under Zhejiang Daily Media Group. It is the first media company in China to achieve overall listing of its media operating assets, having gone public through a backdoor listing on the Shanghai Stock Exchange in September 2011. The company was formerly known as Zhejiang Daily Digital Culture Group Co., Ltd., and in 2026, following a resolution by the shareholders' meeting and approval from the competent authorities, it was officially renamed 'Zheshu Culture Technology Group Co., Ltd.' The company adheres to its positioning as the 'technology driver for high-quality development of the cultural industry,' and around its '1335' new strategy action plan, it comprehensively promotes an AI-driven development ecosystem, building a 'one center, two matrices, two networks' centered on AI, and is committed to becoming a leading digital culture and technology group in China. Currently, the company aims to build itself into a 'digital culture and digital technology industry group in Zhejiang and across the country,' fully promoting the innovative development of the digital cultural industry, focusing on cultivating and strengthening the digital technology industry, and actively contributing to the construction of a new era cultural highland and digital reform in Zhejiang Province.

Products and Services
The company's business scope mainly involves four major sectors: online game operations, online social services, technical information services, and digital marketing, deeply cultivating the 'culture + technology' track. Its subsidiary, Bianfeng Network, is the core carrier of digital entertainment business, building on the 'chess, chess, calligraphy, and painting' business format, driven by innovative technology to connect diverse new scenarios such as digital-intelligent cultural tourism, sports, and art. The company builds a business architecture of 'one center, two matrices, two networks' with AI as the core, namely a new-generation intelligent computing center plus a premium digital entertainment game and cultural new business matrix, an AI application matrix plus a 'province-wide one network' for communication brains, and a data marketing network based on AI applications, constructing a fusion engine led by algorithms, supported by computing power, and driven by data, deeply applying AI technology in vertical fields such as media, government affairs, cultural tourism, healthcare, and sports.

Honors and Qualifications
Over the past three years, the company has invested a cumulative R&D expenditure of 1.091 billion yuan, and the proportion of highly qualified technical R&D personnel has consistently remained above 40% of the total workforce. The company has accumulated 18 national high-tech enterprises, 7 dual-software enterprises, and three vertical large models have passed the filing with the Cyberspace Administration of China. It undertakes multiple major science and technology project topics in Zhejiang Province under the 'Vanguard and Leader' program.

Corporate Culture
The company's vision is to become a leading digital cultural industry group in China, with the development philosophy of 'connecting a better life through digital technology.' The company adheres to the mission of cultural development and prioritizes social benefits, with independent technology R&D and operation and intelligent technology services as core competitiveness, deeply serving users and customers, driving high-quality development of the cultural industry through technological innovation, and demonstrating its value in writing the Zhejiang chapter of Chinese-style modernization.

(This introduction is intelligently generated by DeepSeek AI and is for reference only.)