Herborist

Shanghai Herborist Cosmetics Co., Ltd. is a wholly-owned subsidiary of Shanghai Jahwa United Co., Ltd., with fixed registered assets of nearly 30 million yuan.
In August 1998, Herborist was launched on the market as a modern Chinese herbal mid-to-high-end personal care brand with a brand-new concept, and with its unique positioning, it quickly rose in the domestic cosmetics market, establishing a natural, fresh, and healthy brand image among consumers.
From the official project approval in December 1995 to now
Herborist has successively recruited more than 100 scientific researchers, dedicated to the development and research of new products. To date, Herborist's product categories have reached more than 180.
For over a decade, Herborist has maintained a rapid increase in total annual sales in China. At present, Herborist's specialty stores and counters have basically covered all provinces, autonomous regions, and municipalities, as well as Hong Kong, Macao, and Taiwan regions.
In 2008, Herborist went overseas, stepping onto the international stage
bringing the lifestyle of Chinese herbal beauty and Eastern culture to Paris and spreading it worldwide, becoming the first truly meaningful Chinese mid-to-high-end herbal care brand to stand on the world stage and compete with international first-line brands. The Chinese style quickly swept through the world fashion capital Paris. Within just a few years, Herborist ranked first among all exclusive brands of the global cosmetics retail giant SEPHORA in France, and the Chinese-concept Qingji Yangyan Tai Chi Mud became very popular locally.
In 2009, Herborist launched its new internationalized product image in China
The new packaging is synchronized with overseas, achieving brand renewal with a fashionable transformation and new image. The new Herborist will continue to strive to become the top high-end mainstream cosmetics brand in China, leading the trend of Chinese medicine health and beauty fashion, and proudly standing on the world stage with a modern and fashionable posture of traditional Chinese culture.