Feizi Apparel

Shanghai Feizi Apparel Group is a large modern apparel enterprise integrating R&D, production, marketing, logistics, and informatization. The company owns the high-end women's wear brand FEIZI (Feizi) and the designer brand LANAFAY (Lana Fei). The FEIZI brand was once famous for its high-end cashmere coats. After more than twenty years of market baptism and brand upgrading, it has become one of China's well-known high-end women's wear brands. The company was founded in Zhejiang in 1992, and the Feizi brand was created at the same time. In 2003, it invested heavily to build the Shanghai Songjiang Feizi Fashion Industry Base. With keen insight and strategic vision, it examines China's high-end women's wear market, understands the lifestyles and emotional needs of successful urban women, and adheres to innovative design and humanized management, deeply interpreting the elegance, intellectuality, and refined life style unique to Oriental women, successfully shaping the high-end women's wear brand Feizi which combines elegance, refinement, and fashion. In 2010, under the era of brand orientation, Feizi Apparel Group launched a new brand strategy and, with foresight and timely judgment, joined hands with renowned Danish designer Trinkryger Simonsen and the French Fashion Federation to collaborate and meticulously create a high-end designer women's wear brand LANAFAY (Lana Fei) that advocates environmental protection, comfort, individuality, and unique style. With the upgrading needs of Feizi's industrial development, an e-commerce platform was launched in 2011, forming a dual-track business model of online and offline. In 2014, mobile e-commerce self-media (WeChat, Weibo) formed a three-dimensional and multi-dimensional business strategy that is gradually unfolding. At present, Feizi Apparel Group is advancing to the international fashion stage with outstanding leading posture and magnificent spirit, composing a new movement for the great cause of the Feizi brand! FEIZI (Feizi) brand: Brand style: simple, elegant, modern, high-grade; Brand concept: modern women's fashion wardrobe; Customer positioning: fashionable women aged 30-45. Fashion is an attitude towards life; persistence is a way of life; taste is a pursuit of life. LANAFAY (Lana Fei) brand: It is an original women's wear brand created for mature women who are independent, low-key but insightful. "Ruiya, intellectual, artistic" is the persistence of LANAFAY (Lana Fei). It uses natural materials and unique cutting skills to blend skillfully, returns to nature with a de-industrialized brand concept, and forms its own unique design language. High-quality fabrics shape silhouettes with tension and soft hand feel, and quiet and elegant tones reflect simplicity and atmosphere! It fully reinterprets the philosophical concept of human and nature, the unity of person and clothing, and the artistic expression of multi-dimensional space between people and clothes, presenting a wonderful collision of Eastern and Western cultures! Company address: No. 1 Shenglong Road, Jiuting Town, Songjiang District, Shanghai (at the intersection of Xinzhuan Highway). Transportation 1: Take Metro Line 9 to Jiuting Station, transfer to Songjiang Line 41 to Yeting Road Station, then walk in the direction of the bus to No. 1 Shenglong Road; Transportation 2: Take Metro Line 1 to Waihuan Road Station or Xinzhuang, transfer to Xinsong Line B to Xinzhuan Highway Jiuxin Highway Station, then walk forward to No. 1 Shenglong Road. Phone: *********** Fax: *********** Website: * Do not call or visit unless invited. Thank you!