Luzhou Laojiao

Luzhou Laojiao Co., Ltd. is a large state-owned listed company (stock code: 000568) developed on the basis of 36 ancient brewing workshops from the Ming and Qing dynasties. Relying on the baijiu (white liquor) industry, Luzhou Laojiao stands out uniquely in China's liquor industry with its distinctive advantages, holding an unshakable position.
History Chapter
Luzhou Laojiao is a typical representative of Chinese strong-flavored baijiu (nongxiangxing baijiu), with a long history and profound cultural heritage, and is hailed as the "ancestor of strong-flavored liquor and master of brewing" in the baijiu industry. In 1324, Guo Huaiyu, the founding master of Luzhou Laojiao's traditional brewing techniques, invented Ganquan starter, pioneering the crafting of daqu (large starter) liquor; in 1573, Shu Chengzong founded the "Shu Juyuan" workshop and established the 1573 National Treasure Cellar Pools; in 1915, Luzhou Laojiao traveled across the ocean and won the Gold Medal at the Panama-Pacific International Exposition; in 1952, Luzhou Laojiao Tequ was rated as one of the first "China's Four Famous Liquors" and became the strong-flavored baijiu that has consecutively won the title of "China Famous Liquor" for five consecutive sessions...
The company owns the 1573 National Treasure Cellar Pools, which were first built in 1573 AD, have been in continuous use since then, and are preserved in their original location and appearance. In December 1996, they were approved by the State Council as the first "National Key Cultural Relics Protection Unit" in the industry; in 2006, they were listed by the State Administration of Cultural Heritage in the "Preliminary List of China's World Cultural Heritage"; in November 2012, Luzhou Laojiao was again selected for the "China World Cultural Heritage Tentative List"; in March 2013, Luzhou Laojiao's 1,619 brewing cellars over a century old, 16 Ming and Qing brewing workshops, and three major liquor storage caves were all included in the "National Key Cultural Relics Protection Units", merged into the fourth batch of national key cultural relics protection units.
The "Luzhou Laojiao Traditional Brewing Techniques" were selected in May 2006 into the first batch of the "National Intangible Cultural Heritage List". Luzhou Laojiao thus became the first enterprise in the industry to possess "dual national treasures" of cultural heritage.
Modern Chapter
Luzhou Laojiao adheres to the corporate philosophy of "Brewed by Heaven and Earth, Symbiotic with Humanity", promotes the corporate spirit of "Respect for People and Dedication, Innovation and Excellence", inherits culture, continuously innovates, focuses on customers, creates wealth, and leads the rapid development of the baijiu industry. The company insists on the "dual-brand operation" strategy with Guojiao 1573 and Luzhou Laojiao as the main brands, forming a pyramid brand structure composed of five major single products: Guojiao 1573, Baijiao Luzhou Laojiao Cellar-Aged Liquor, Luzhou Laojiao Tequ, Luzhou Laojiao Touqu, and Luzhou Laojiao Erqu. It has established brand-specific companies such as Guojiao Company, Cellar-Aged Liquor Company, Tequ Company, and Boda Company, and pioneered innovative marketing models such as e-commerce platforms and custom liquor platforms. Through decades of unremitting efforts, Luzhou Laojiao has become a large modern state-owned enterprise. In 2016, the total assets of Luzhou Laojiao Group reached 126.6 billion yuan, and the total assets of the joint-stock company exceeded 12 billion yuan.
Future Chapter
Luzhou Laojiao always takes "To be a giant of the Chinese liquor industry and a standard-bearer of Chinese liquor culture" as its corporate vision, adheres to a market-centered approach, with quality as the foundation, management as a support, talent as capital, and development as a goal, firmly holding its position in the first echelon of China's baijiu industry, and aspires to become an aircraft carrier in the global alcoholic beverage industry.