Sichuan Langjiu Group Co., Ltd.

Langjiu Co., Ltd. is a large modern enterprise primarily engaged in the production and operation of the Chinese famous liquor "Lang" brand series. The company currently employs 20,000 people and has 20 wholly-owned and controlling subsidiaries. Langjiu has a long brewing history, dating back over a thousand years to the "Goujiang" liquor of the Western Han Dynasty. After the founding of New China, with the cordial care of Premier Zhou Enlai, Langjiu resumed production in 1957 in Erlang Town, Gulin County, Sichuan Province, its place of origin. The century-old Langjiu continues to thrive, and the thousand-year craftsmanship is passed down through generations. Modern Langjiu has grown into a traditional soy sauce-flavored baijiu production enterprise in China, and together with Moutai, it is a national standard setter for soy sauce-flavored baijiu. Having entered a new historical development stage with annual sales of 20 billion yuan, Langjiu is firmly following a development path unique to Langjiu, driven by the strategy of quality, brand, and taste. Quality is the root. Langjiu Co., Ltd. operates with dual headquarters in Chengdu and Erlang, and advances with the "two wings" of the Erlang soy sauce-flavored production area and the Luzhou mixed soy sauce and strong aroma production area. The Erlang soy sauce-flavored production area currently has an annual production capacity of 60,000 tons of high-quality soy sauce liquor, with a storage capacity of high-quality soy sauce liquor reaching 180,000 tons, and in the future, storage will exceed 300,000 tons. Langjiu's Luzhou mixed aroma production area has been partially put into operation, and upon completion, it will produce 150,000 tons of strong aroma base liquor annually (68% vol), with a storage capacity of 300,000 tons. A strong brewing technology team, composed of over a hundred master brewers, master tasters, baijiu judges, and Sichuan provincial baijiu judges, solidly guarantees Langjiu's superior quality. Brand is the sail. The "Lang" brand is a "China Well-Known Trademark"; in 2023, Langjiu's brand value reached 143.615 billion yuan, ranking among the top three in the baijiu industry for 15 consecutive years. Under the brand-driven development strategy, six strategic products—Hongyun Lang, Qinghua Lang, Honghua Lang, Lang Brand Tequ, Shunpin Lang, and Xiao Langjiu—are fully presented, and the brand market layout of Langjiu in the new era is accelerating and deepening. Taste is beauty. The left bank of the Chishui River, from Moutai Town to Erlang Town (49 kilometers), is the core brewing area of China's top-grade soy sauce liquor. Based on the superior ecological environment of the Chishui River, Langjiu respects nature, scientifically plans, and plans to build a 10-square-kilometer Langjiu Estate, which scientifically connects the "growth, production, storage, and aging" process (born in the Chishui River, grown on Tianbao Peak, stored in pottery jar warehouses, and aged in Tianbao Cave), encompasses the "Heaven, Earth, and Benevolence" caves (Tianbao Cave, Dibao Cave, and Renhe Cave), and features the "four-step storage" methods (open-air jar storage, valley tank storage, indoor jar storage, and natural cave aging), leading Chinese baijiu to break through the traditional workshop-based and factory-style models and successfully enter a new stage of estate-based development. Currently, Langjiu has established a new development concept for the new era: "Brew the ultimate fine liquor, respect customers as the highest priority." Under the leadership of Chairman Wang Junlin, upholding integrity and virtue, respecting nature, advocating science, and brewing good liquor, guided by the five major concepts of "brewing the ultimate fine liquor," "respecting customers as the highest priority," "value creation," "Langjiu for everyone," and "serving a better life," the company unites and strives to advance Langjiu's three major development goals: 1. To hold an important position in the baijiu industry; 2. To develop distinctive features alongside Moutai on the right bank of the Chishui River, jointly expanding the high-end soy sauce liquor market, with Langjiu's mixed aroma liquor becoming a favorite among the public; 3. To make Langjiu Estate a top-tier winery and a desired destination for baijiu enthusiasts.