Shanghai Xinhua Distribution Group Co., Ltd.

Shanghai Xinhua Distribution Group was established in June 2000, and is a modern enterprise reorganized from 34 enterprises including Shanghai Xinhua Bookstore, Shanghai Distribution Institute, Shanghai Book City, and China Science and Technology Book Company.
In September 2004, in accordance with the requirements of cultural system reform, Shanghai Xinhua Distribution Group was restructured into the first mixed-ownership enterprise group in China's book distribution industry, and also became a comprehensive large-scale cultural enterprise group integrating wholesale and retail of various commodities such as books, audio-visual products, and cultural and educational supplies.
In 2006, by means of capital operations such as mergers and acquisitions and restructuring, Shanghai Xinhua Distribution Group established a new type of enterprise based on publication distribution and oriented towards the development of the large media industry - "Shanghai Xinhua Media Co., Ltd.", which was successfully listed on the stock market in the same year.
Shanghai Xinhua Distribution Group is affiliated with Shanghai United Media Group. As one of the earliest cultural enterprises in China to pilot restructuring, it has always adhered to the core concept of providing and exporting high-quality cultural products and services. Continuing to adhere to the operation of cultural products as the foundation, it integrates internal and external resources through various capital operation means and various forms of industry-finance integration, gradually forming five major business segments: the media business segment centered on "Xinhua Media", the park segment centered on Shanghai Xinhua Culture Innovation Technology Industry Co., Ltd., the "cultural finance segment" centered on China Credit, the cultural real estate business segment centered on self-owned properties, and the cultural content construction segment centered on Wenhui Press and the "Book City" magazine.
In the future, Shanghai Xinhua Distribution Group will promote the further improvement and development of cultural industry infrastructure by building a cultural industry service platform, inherit the essence of traditional culture and advocate advanced culture through new models and new channels, actively explore the integrated development model of culture, technology, and finance, and build the enterprise into a cross-regional and diversified modern cultural industry group.