The predecessor of the company was Shanghai Fashion Co., Ltd., which was established as a joint-stock company upon approval by the Shanghai Municipal People's Government Finance and Trade Office under Document No. 314 (Shanghai Finance and Trade 93) on November 11, 1992.
On February 4, 1994, 20 million ordinary shares of Shanghai Fashion Co., Ltd. were publicly issued and listed on the Shanghai Stock Exchange.
On October 24, 2000, the company name was changed from Shanghai Fashion Co., Ltd. to Hualian Supermarket Co., Ltd.
On September 19, 2006, the company name was changed from Hualian Supermarket Co., Ltd. to Shanghai Xinhua Media Co., Ltd.
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