UR

Group Introduction
FMG Fashion Dynamics Group, founded in 2006, is a global fashion retail group born in China, now owning a fast luxury fashion brand URBAN REVIVO (UR) and a casual light outdoor brand BENLAI.
FMG Fashion Dynamics Group currently operates physical stores in China, Singapore, Thailand, the Philippines, and other countries, with over 400 stores worldwide, online official websites in the United States, Europe, and global markets, more than 10,000 employees globally, and omni-channel services covering a wide range of consumers worldwide.
URBAN REVIVO (UR) China official website: *
URBAN REVIVO (UR) Overseas official website: *
BENLAI (Benlai) official website: *

URBAN REVIVO Introduction
URBAN REVIVO (referred to as UR), founded in 2006, is the first brand in China to apply the fast fashion business model. After years of business model innovation and development, in 2015, the brand was reshaped and upgraded to position itself as the world's first 'fast luxury fashion' business model. UR has over 400 stores in China, Singapore, Thailand, the Philippines, and other countries, with online sales networks radiating to Europe, North America, and other international markets. Relying on a leading creative design team, outstanding supply chain management capabilities, and digital intelligence technology, UR provides global consumers with fashion products featuring urban, international, diverse, pioneering, quality, and sustainable brand genes, committed to making it easy for everyone to own high-quality trendy fashion products and to become the most influential fashion brand globally.

BENLAI (Benlai) Introduction
BENLAI (Benlai) is a casual light outdoor brand launched by FMG Fashion Dynamics Group in 2022, redefining casual wear with performance technology and sustainable fabrics. Adhering to the concept of 'making wearing more comfortable,' it starts from the current dressing needs of the public and continuously explores the boundaries of casual wear applications.
BENLAI (Benlai) has achieved full category coverage from men's wear, women's wear, and children's wear to underwear and accessories, allowing consumers of different age groups and genders to take what they need and gain a technology-feel and comfortable experience from the inside out.