Meizi

Meizi Group Guangzhou Meizi Biotechnology Co., Ltd. is a multinational and diversified international investment company. Founded over a decade ago, it is one of the largest cosmetics companies in the world, deeply rooted in the fertile fields of professional, daily chemical, and beauty industry consulting. Integrating scientific research, production, sales, and OEM/ODM, it owns a garden-style production base covering an area of square meters, and has created multiple well-known brands covering Southeast Asia, Europe, America, Asia, Hong Kong, and Taiwan, becoming a leading force in China's beauty industry.
Meizi Group is an international investment company with diversified investments, having established multiple branch companies in the mainland: Guangzhou Meizi Biotechnology Co., Ltd., Meizi International (Guangzhou) Daily Cosmetics Research Institute, Meizi International Guangzhou Marketing Center, Beijing Meizi Beauty Cosmetics Co., Ltd., Nanjing Meizi Cosmetics Co., Ltd., Kunming Meizi Cosmetics Co., Ltd., Shenyang Meizi Cosmetics Co., Ltd., Chengdu Meizi Cosmetics Co., Ltd., Wuhan Meizi Cosmetics Co., Ltd., Changsha Meizi Cosmetics Co., Ltd., Xi'an Meizi Cosmetics Co., Ltd.
Guangzhou Meizi International Daily Cosmetics Research Institute and Meizi International Guangzhou Marketing Center serve as the group's production bases, integrating scientific research, production, sales, OEM, and ODM. They own a garden-style production base covering an area of square meters, which is built as a fully enclosed sterile production workshop strictly in accordance with GMP international standards. The group has introduced cutting-edge complete production equipment from France and the United States, and receives full technical support from the American Meizi International Daily Cosmetics Research Institute. With strong technical force, advanced production equipment, and years of OEM/ODM experience, it has greatly expanded domestic and international OEM/ODM business: customers are spread across Southeast Asia, Europe, America, Russia, the United States, Japan, South Korea, Singapore, as well as Hong Kong, Macao, and Taiwan.
Meizi Enterprise Mission:
To customers: win-win cooperation, mutual growth, provide high-quality products and services;
To employees: learning and training, self-achievement, build a platform to realize life value;
To society: always be grateful, share and give back, repay society.
Meizi Enterprise Goal: strive to boost employee happiness index; rapidly seize market share and segment markets, build the happiest cosmetics business group.
Meizi Policy: high quality, high service, high image, revitalize the beauty industry, spread natural beauty, and let every Chinese woman step onto the stage of confidence.
Meizi Enterprise Spirit: dedication makes professionalism, focus creates the future.
Meizi Concept: create beauty, colorful life.
Management Concept: have ideas (focus on innovation), have opinions (focus on criticism), have actions (focus on execution).
Service Concept: learn from others' strengths, create value, innovate with technology, enhance customer beauty.
Work Concept: passionate work, happy life.
Meizi Vision:
Enterprise Vision: sustained profitability, brand promotion, steady development, become an industry benchmark.
Customer Vision: health and beauty, lifelong beauty.
Employee Vision: create a happy life for employees, improve professional skills.
Meizi People's Survival Rule: guarantee results, take responsibility, never make excuses.
Meizi Success Factors: integrity, quality, persistence, loyalty.
Meizi Employees' Code of Conduct: courtesy, respect, humility, tolerance, unity.
Meizi People's Moral View: virtue and integrity, be the most professional Meizi person.
Meizi People's Value View: integrity as the foundation, create value for customers.
Meizi Customer View: health, beauty, happiness.
Meizi Product Quality View: quality over value.
Meizi Employee Symbol: - smiling face, symbol of happy mood.