Sunrise Group

Founded in 1994, SUNRISE GROUP LIMITED COMPANY has undergone 29 years of corporate transformation and development, going through five strategic stages: wholesaler, brand operator, channel integrator, supply chain value-added service provider, and supply chain platform+. The Group operates three core enterprises: Shangyuan Supply Chain Co., Ltd., Zhejiang Jiujiajiu Food and Beverage Chain Co., Ltd., and Turpan Loulan Winery Co., Ltd. Each business entity currently oversees more than 40 joint ventures, controlled brand companies, and channel companies. In addition, the Sunrise platform has incubated numerous internet innovation projects, including "Jiujuan" and others. In terms of brand operations, after nearly two decades of effort, the company has built "Yilite" into a leading baijiu brand in the Zhejiang region and has become Yilite Group's closest strategic partner. The company also maintains long-term and close cooperative relationships with various famous liquor manufacturers such as Moutai, Wuliangye, Jiannanchun, Luzhou Laojiao, Fenjiu, Shuijingfang, Xifengjiu, and Tapai, and has actively selected and introduced many high-quality red wine and foreign liquor brands and product series from overseas countries. Adhering to the core values of "Professionalism, Sincerity, Mutual Benefit, and Innovation," Sunrise Group takes it as its mission to spread healthy liquor culture and excellent traditional Chinese culture, and is committed to becoming a leader and innovation benchmark in China's liquor industry. We have a professional training business school offering specialized and diversified training courses. The Group provides multi-directional development channels internally, fully develops employees' individuality, and offers employees a humanized working environment and competitive compensation and benefits. Heroes emerge in great numbers, and we gather friends over wine. We actively advocate a partner culture—as long as you have ability, come to Sunrise to realize your value!