Double Happiness Media

Guangdong Zhongyan Industry Co., Ltd. was established on May 28, 2003, responsible for the production, operation, and management of Guangdong's cigarette industry. It comprises Guangzhou Cigarette Factory, Shaoguan Cigarette Factory, Meizhou Cigarette Factory, and Zhanjiang Cigarette Factory, with over 5,000 employees and total assets exceeding 10 billion RMB. In 2015, the cumulative sales of the Double Happiness brand exceeded 3 million cases, achieving tax and profit of 26.7 billion RMB.

Guangdong Zhongyan Industry Co., Ltd. owns nearly twenty brands under the "Double Happiness" series. The "Double Happiness" brand is the leading brand of Guangdong Zhongyan, founded in 1906, and is one of the few century-old brands in the tobacco industry. From its inception by the Nanyang Brothers to the initial scale of 390,000 cases at the founding of Guangdong Zhongyan, the Double Happiness brand rapidly grew to exceed 3 million cases in production and sales by 2015, becoming the * brand in the national cigarette brand scale. In 2016, production and sales are expected to remain above 3 million cases. In 2005, the "Double Happiness" brand was awarded the title of "China Famous Brand Product", and in 2008, it was honored with the title of "China Well-Known Trademark". In recent years, Guangdong Zhongyan has adhered to technological innovation, continuously innovating and strengthening the "Double Happiness" brand, completing the development of a batch of new products. New products such as Collection, Youxi, Classic Workshop, Huayue, Caiyue, Xi Bainian, and Century Classic have been launched successively, and new products including Hexi, Soft Classic 1906, Guoxi, and Chenxiang are about to be introduced.

Guangdong Zhongyan Industry Co., Ltd. also actively expands international markets, having established cigarette factories in Cambodia and Macau respectively. In 2015, Guangdong Zhongyan sold 7.45 billion cigarettes in international markets, exporting to countries such as Malaysia, Vietnam, the Philippines, Canada, Panama, Australia, South Africa, Gambia, and Mauritius.

Looking ahead, Guangdong Zhongyan will carry forward the spirit of self-pressure and striving for progress, adhere to the general principle of seeking progress while maintaining stability, conscientiously implement the overall work deployment of the State Tobacco Monopoly Administration, proactively adapt to the new normal of economic development, actively transform new momentum, and strive for new breakthroughs in enhancing the Double Happiness brand structure, working for the sustained and healthy development of the enterprise and for the practice of the industry values of "National interests above all, consumer interests above all"!