[Summary] Creating high-end real estate represented by the 'Dexian Series', 'Jin
MCC Real Estate Group is a large-scale state-owned real estate development enterprise wholly owned by China Minmetals Corporation and MCC Group, and is also the core enterprise of MCC Group's real estate business, holding two first-class qualifications in real estate development and property management. In 2005, as one of the first 16 central state-owned real estate enterprises designated by the State-owned Assets Supervision and Administration Commission of the State Council, MCC Real Estate Group opened a new chapter of innovation, improvement, strengthening, and optimization. The company is committed to building core competitiveness based on project development capability, capital integration capability, and industrial integration capability, adhering to a development path of refinement, specialization, and branding, comprehensively deploying in hot cities within three major economic circles, and ushering in a new era of unified branding combined with regionalized operations. Since 2012, MCC Real Estate Group has accelerated its transformation and development pace, focusing on improving development quality, continuously advancing the "3+6" regional layout strategy and the "3+1" regional deepening strategy, centering on the "Beijing-Tianjin-Hebei, Yangtze River Delta, and Pearl River Delta" regions, with key deployment in cities such as Beijing, Tianjin, Nanjing, Hangzhou, Guangzhou, Shenzhen, and Zhuhai, while also focusing on key second-tier cities like Qingdao, Xi'an, and Yantai, deepening presence in entered cities or regions, forming a favorable situation of tripartite balance among the Beijing-Tianjin-Hebei, Yangtze River Delta, and Guangdong-Hong Kong-Macao Greater Bay Area regions, with competitive development across key cities. MCC Real Estate thoroughly implements the spirit of the 19th National Congress of the Communist Party of China, actively practices the scientific concept of high-quality development, accurately judges and responds to changes in the real estate market situation, steadily advances the "four main business lines" of development, assets, property, and finance, rapidly enhancing core competitiveness, continuously improving basic management capabilities, persistently elevating product quality, optimizing asset structure, steadily increasing operating performance, and expanding brand influence, achieving a leap from a real estate developer to an urban development and operation operator. MCC Real Estate has been honored as the 40th among the "Top 100 Chinese Real Estate Enterprises", 5th in profitability among the top 100, among the top 10 Chinese real estate company brand values, and among the top 10 national green development competitiveness enterprises, and has received the title of "Excellent Chinese Urban Development and Operation Enterprise"; MCC Property has entered the ranks of the national top 100 property service enterprises and has received the titles of "Leading Brand Enterprise for Specialized Operation of Chinese Property Services" and "Enterprise with Annual Social Responsibility in Chinese Property Services". The brand value of MCC Real Estate reaches 14.8 billion yuan, and its long-term main credit has been rated as the highest AAA level by domestic authoritative credit rating agencies. MCC Real Estate Group consolidates its business system centered on mid-to-high-end residential development, supplemented by commercial real estate and property management, forming a "one main, two wings" structure, and spares no effort in creating high-end real estate represented by the "Dexian Series", "Jinxiu Series", and "Yijing Series", a commercial complex brand named "MCC • Shengshi International Plaza", commercial brands represented by the "Heyue Series", and long-term rental apartment brands of the "She" character series. MCC Real Estate has also established strategic cooperative relationships with renowned domestic and international institutions such as Tsinghua University, Peking University, SOM, KPF, Huawei, JD.com, and Alibaba, becoming a member of the international "Golden Key" property alliance, achieving a magnificent transformation of the corporate brand into the high-end field. We unite global high-quality industry resources, leverage industrial integration advantages, and actively explore new fields such as cultural tourism real estate, health and wellness real estate, industrial parks, theme parks, education real estate, and financial real estate, extending from "one main, two wings" to "one main, multiple wings". Relying on technological innovation and imbued with humanistic spirit, we implement a green technology real estate strategy, develop humanized products featuring "green buildings, technological products, smart homes, and smart communities", continuously infuse high-quality and humanistic elements into every category of products we develop, and are committed to creating beautiful and comfortable living and working environments for customers. Facing the future, MCC Real Estate Group will uphold the simple and profound MCC spirit of "not delaying a single day, not relaxing a single day", and under the era background of high integration of financial capital and industrial capital, continue to adhere to market demand orientation, driven by innovation and creativity, vigorously enhance quality and efficiency, fully advance reform and innovation, fulfill the responsibility of preserving and increasing state-owned assets and corporate social responsibility, and with "quality real estate" and "responsible real estate" as goals, strive unremittingly to become an excellent urban development and operation operator!
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