Tencent Dayu Net

Tencent · Dayu Net is a regional portal website of Tencent in China, jointly established by Tencent, a domestic comprehensive internet service provider, and Chongqing Daily Newspaper Group, by Tencent and Chongqing Business Daily. In July 2007, the two parties officially formed a new joint venture—Chongqing Tenghui Technology Co., Ltd.—to fully oversee the operation of Tencent · Dayu Net. Relying on IP positioning technology, Tencent · Dayu Net takes the unique communication method of directly reaching users through QQ:********** terminals as its core advantage. By accurately dividing the geographic regions where users are located, it delivers different content to users in different geographic regions. At the same time, through the mini homepage and QQ:********** client TIPS, it can proactively send information to users in Chongqing at the earliest opportunity, thereby becoming the most effective online platform for Chongqing citizens to obtain local information. After 8 years of development, Tencent · Dayu Net has achieved a dual-platform and dual-terminal operation model, integrating desktop computers and mobile terminals, bringing news everywhere and sharing anytime. On the PC side, IM tools, news pop-ups, and the portal provide Chongqing users with localized news and lifestyle information; on the mobile side, it covers multiple channels, including WeChat, Chongqing Life APP, Tencent News APP, Tencent Weibo, and Weishi, enabling multi-touch sharing and interaction, making dissemination and reach broader, more three-dimensional, and more effective. Tencent · Dayu Net currently has 9.6 million local QQ:********** users across all districts and counties of Chongqing. The website is based on providing local information, products, and services to Chongqing netizens, and fully realizes localization in content selection and market operations. Through many government public welfare activities, large industry events, and large festival activities held continuously, Tencent · Dayu Net has gradually established media influence in the local regional market, and its media value has risen rapidly. It has also established good cooperative relations with more than 1,000 merchants, enterprises, and institutions. In 2013, Tencent · Dayu Net had an average daily total visit traffic of over 22 million and more than 1.7 million daily browsing users, continuing to maintain its market influence as Chongqing's leading city life portal and mainstream online media. In addition to social and entertainment news, Tencent · Dayu Net also has channels covering all aspects of netizens' lives, including real estate, automobiles, health, culture and education, 3C, fashion, home furnishings, food, travel, children, and talent. It also has practical products such as the B2C model Dayu Mall and the search engine Dayu Chaguan for Chongqing lifestyle information. In particular, Dayu Net's official WeChat and APP application Chongqing Life not only condense the essence of Dayu Net's content of the day and allow mobile phone tips at any time, but also enable online interaction among members and access to rich and affordable local life services, allowing users to visit Dayu Net on their mobile phones anytime and anywhere, bringing Chongqing citizens a brand-new online lifestyle. Adhering to the media concept of being rooted locally and serving the public, the company comprehensively advances the website's content construction. Since 07, the company has successively won honors such as 'Top 10 Media Website Brands', 'Top Ten in China Media Website Operation and Management', 'Top Ten Classic Cases of Newspaper-Internet Interaction', 'Most Innovative Newspaper Website', 'Website with the Greatest Media Integration Power', and 'Industry Self-discipline Contribution Award'. And in CCTV CTR Chongqing