I. Basic Information of Chongqing Niandu Media (Group)
Niandu Media Group was established in 2008 and renamed Chongqing Niandu Advertising Media (Group) Co., Ltd. in 2010, with a registered capital of 13.5 million yuan. It is a professional media integrated operation group under Guangdong Advertising Co., Ltd. [Stock Code: 002400] and an outstanding media enterprise recognized by the China Advertising Association.
At present, the group has 15 subsidiaries. With Chongqing as its headquarters base, its business covers more than ten large and medium-sized cities including Shanghai, Beijing, Tianjin, Shenzhen, Guangzhou, Xi'an, Zhengzhou, Kunming, Lhasa, Urumqi, Chengdu, and Wuhan. Annual turnover exceeds 500 million yuan.
The company's main business is divided into four major segments: mainstream media agency, self-owned media operation, brand strategy services, and media operation value research.
Mainstream media agency includes comprehensive media advertising in newspapers, magazines, television, radio, internet, outdoor, and digital media in major cities such as Chongqing, Tianjin, Shanghai, Urumqi, Wuhan, Xi'an, Zhengzhou, Hong Kong, and Nanjing, covering pillar industries of the advertising industry such as real estate, 3C, non-local, automobiles, finance, and fast-moving consumer goods.
Self-owned media includes China Media Value Network, telephone booth light boxes, LED streaming media, and Tibet Tourism magazine.
II. China's * Professional Omni-media Operator — Niandu Media Business Segments
1. Mainstream Media Agency
Comprehensive agency covering multiple advertising pillar industries including real estate, automobiles, communications, home appliances, IT, non-local, finance, and fast-moving consumer goods.
Covered cities reach core cities such as Chongqing, Shanghai, Guangzhou, Beijing, Tianjin, Xi'an, Zhengzhou, Wuhan, Shenzhen, Urumqi, Lhasa, Hong Kong, and Nanjing.
Agency media are numerous, covering mainstream newspaper media and Tencent Network in Chongqing, Tianjin, Wuhan, Xi'an, Zhengzhou, Urumqi, Kunming, and Nanjing, as well as the entire industry of Chongqing's broadcasting and handheld video media, and the entire industry of Hong Kong Phoenix Television in Chongqing and Tibet. It also acts as agent for program advertisements on film and television channels of television stations in 38 major cities including Beijing, Shanghai, Guangzhou, and Nanjing.
2. Self-owned Media Operation
Covers advertisements for the New Film Legend program in 42 cities, public information telephone booth light box advertisements in 5 major cities, 1,500 LED cabinet digital streaming media screens, and Tibet Tourism magazine.
3. Brand Strategy Services
Committed to solving problems of brand positioning, brand promotion, brand communication, and brand marketing for enterprises. Through full-domain service system coverage including market research and brand diagnosis, marketing strategy planning and business model design, brand strategy planning and brand management system establishment, public relations and interactive marketing services, it builds a complete brand integrated marketing system for enterprises and creates comprehensive market competitiveness.
4. Media Operation Value Research
A professional consultant team composed of media elites and senior advertising practitioners provides diagnosis, consulting, and strategic recommendations on the four major segments of advertising operation, product planning, distribution, and brand promotion for traditional media and new media, as well as execution coordination services such as special issue creation and distribution agency, helping them enhance brand influence and market competitiveness. At the same time, it also formulates product promotion plans, provides media value analysis and media buying strategies for enterprises and merchants. Together with Beijing Kaiyuan Strategy, it founded the China Media Value Network, dedicated to media operation value research. It is currently China's * professional media value evaluation platform and an authoritative website recognized by the China Advertising Association.
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