Changsha Broad Air Conditioning Co., Ltd.

Introduction to Broad Group

Broad Group is an enterprise guided by the philosophy of original technology and dedicated to protecting life. All of Broad's products and services fundamentally optimize human life and the Earth's environment.
Broad Air Conditioning Equipment Co., Ltd. provides non-electric central air conditioning units powered by natural gas and waste heat, along with integrated air conditioning transmission and distribution systems.
Broad Air Quality Technology Co., Ltd. provides central air conditioning terminal products with electrostatic precipitators, heat recovery fresh air machines, air purifiers, and mobile phone-style air detectors.
Broad Energy Utilization Co., Ltd. provides efficient contract energy management, and investment and operation of district cooling, heating and power cogeneration systems.
Broad Sustainable Building Technology Co., Ltd. provides factory-built sustainable buildings with 9-degree seismic resistance, 6 times material savings, 5 times energy savings, and 20 times air purification.
Broad Group is headquartered in Changsha, China, and its products cover more than 70 countries.



We Protect Life

Why is Broad a respected name? Because we protect life.
To protect the lives of 7 billion people, we invented technology for comprehensive indoor air purification. We use electrostatic precipitators to filter dust smaller than cells from the air and kill pathogens. We use activated carbon to adsorb toxic chemical gases in the air. We also use carbon dioxide sensors to constantly monitor indoor oxygen deficiency. These comprehensive indoor air purification technologies are integrated into over a hundred of our products:
Broad Air Purifiers simply and effectively purify indoor air.
Broad Air Conditioning Indoor Units purify indoor air while regulating indoor temperature.
Broad Heat Recovery Fresh Air Machines purify outdoor air before introducing it indoors and recover the heat energy from indoor exhaust air.
Our goal is to purify indoor air 20 times over. This 20 times may not seem like a magical number, but it is the most valuable data in human technological activity—it could allow people to live 30 years longer, because World Health Organization surveys have found that 68% of human diseases are related to indoor air pollution.
We not only value air purification but also invented an instrument for detecting air quality, miniaturizing several originally very bulky instruments into a small mobile phone. This instrument, which we call the "Life Phone," allows ordinary people to detect various pollutants in the air such as dust, formaldehyde, and electromagnetic radiation anytime and anywhere. On the surface, this merely adds functions to a mobile phone, but in reality, it opens an era—an era in which "everyone knows environmental quality"—and will change the attitudes toward life of 7 billion people as never before.
When the May 12 earthquake suddenly destroyed tens of thousands of lives, we urgently delved into building seismic technology. We invented a "diagonal bracing" structure capable of resisting lateral seismic thrust, enabling buildings to achieve "9-degree" seismic resistance. This seemingly simple invention turns earthquakes from "unpredictable" to "defensible." The prospects for the lives and safety of 7 billion people are beginning to become clear...
We not only protect the lives of the present generation but also do our utmost to reduce greenhouse gas emissions, protect the climate, and protect the lives of future generations.
We invented non-electric air conditioning technology, which uses fuel to directly produce cooling, eliminating the losses of the five energy conversions required by electric cooling, achieving twice the energy savings. We also use power generation waste heat as an energy source, achieving nearly zero emissions from air conditioning. The carbon dioxide reduced by each non-electric air conditioner equals planting 100,000 trees. In the more than 70 countries where our non-electric air conditioners are sold, Broad employees have quietly covered 4% of their land with forests.
We not only value air conditioning energy savings but also value the energy efficiency of the building itself. We renovated the buildings in Broad Town, adding 15 cm of wall insulation, triple-glazed windows, external shading, and fresh air heat recovery, saving 5 times the energy. We widely spread these simple and effective experiences, hoping others will follow our example and carry out building energy-saving renovations themselves. However, we are pained to see that not only does no one pay attention to energy-saving renovations of old buildings, but new buildings have also become high-energy-consumption buildings. Therefore, we made a firm resolution to use our powerful industrial machinery to promote building energy efficiency.
This time, we created an even greater miracle. We invented a factory-built building that we call "sustainable building," making buildings into standardized industrial products. It not only achieves 5 times energy savings but also incredibly achieves 6 times material savings. When this miracle was displayed at the 2010 Shanghai World Expo, the whole world was astonished. In today's world, the construction and use of buildings consume half of the Earth's energy, so people boldly speculate that if one day Broad's sustainable building technology were widely adopted worldwide, the world would reduce carbon dioxide emissions by 40%. If so, the Earth would become safe, and our future generations could continue to live on this beautiful planet...

Broad Values
(Understanding Broad in 8 Minutes)

Broad is an enterprise whose products, services, and management activities are covered with the color of values. For a startup, perhaps money is most important; for a homogenized enterprise, perhaps scale is more important; but what about an enterprise with strong values?
In an era of Chinese social transformation and blurred lines between right and wrong, Broad has always adhered to the moral bottom line of "seven noes and one absence":
No environmental pollution, no technology plagiarism, no deceiving customers, no vicious competition, no triangular debts, no tax evasion, no bribery, and no conscience-less behavior. We regard morality as more important than survival.
In an era where diversified operations and large-scale operations prevail, Broad has always insisted on doing only what it is good at, making products that others cannot make well, and completing services that others cannot finish, shouldering all of our customers' difficulties. We regard responsibility as more important than development.
In an era of global warming, environmental degradation, and ozone layer destruction, Broad only makes "non-electric air conditioners" that use clean energy and natural refrigerants, refusing the temptation of the electric air conditioning market. We regard environmental protection as more important than profit.
In an era when air quality continues to deteriorate and seriously harms human health, Broad fully develops air quality products that eliminate air conditioning sickness and have electrostatic dust removal functions, regarding the health of all humanity as important as our own.
In an era of indifferent interpersonal relationships, imbalanced economic ecology, and money influencing everything, Broad is loyal to customers, cares for employees, treats partners well, and helps the hungry and cold. We regard love as more important than anything.