Centaline Property

Centaline Group was founded in Hong Kong in 1978. It is a large comprehensive real estate service enterprise mainly engaged in real estate brokerage and agency services for new and second-hand homes, while also involving consulting, property management, survey and valuation, mortgage brokerage, asset management, investment immigration, and other fields. It owns the flagship brand Centaline Property and sub-brands including Ricacor Properties and Summit, etc. It is a pioneer in China's real estate service industry and related service fields, and it is also a real estate service institution with strong market share in both first-hand and second-hand businesses. Centaline Group is headquartered in Hong Kong. After more than 40 years of development, it has established a total of 64 branches in Chinese Mainland, Hong Kong, Macau, Taipei, and Singapore, etc., with business reaching overseas markets such as the UK, South Korea, and Australia. It employs over 51,000 staff and has nearly 2,300 cross-regional shops. It is currently one of the most influential enterprises in the real estate brokerage agency industry. Relying on its Hong Kong background and adhering to the management philosophy of 'govern by doing nothing that is against nature', Centaline Property, the group's main brand, not only holds a strong position in Hong Kong but also has seen steadily rising business in the Chinese Mainland. Since entering the Chinese Mainland market in the early 1990s, leveraging its successful experience and model from Hong Kong and adopting flexible strategies that go with the flow, Centaline Property has completed network layouts in major cities in the Chinese Mainland and quickly achieved localization, occupying important positions in various local markets. Meanwhile, with a professional and honest brand image, Centaline Property has earned a good reputation in the market and has become a successful model in the real estate service industry. In 2001, the Centaline Group continued to accelerate its development pace. Against the backdrop of the September 11 attacks in the United States, it boldly made progress by fully acquiring Ricacor Properties, the third-largest real estate company in Hong Kong, which further improved the group's overall structure and market deployment. The Centaline Group has strong network resource advantages and complementary brand resource advantages. Its continuously expanding market layout and broadening business scope give it flexibility in resource reserving and allocation. The Centaline Group integrates real estate agency business and related comprehensive businesses, effectively providing integrated services and enabling resource interaction between different business types, thus establishing a complete professional service system. In recent years, the Centaline Group has continued to set new records in its main business, real estate brokerage and agency. In 2019, its annual sales reached RMB 949.6 billion, with commission income exceeding RMB 15.3 billion, winning consumer trust with professional services. The Centaline Group attaches importance to its industry responsibility and social responsibility. It adheres to industry standards and insists on leading the industry's standardized development with correct methods. It has also established professional research institutions to provide objective and authentic first-hand information to the market, offering effective reference for government decision-making, thus making its contribution to the industry and society. The Centaline Group also advocates deriving from society and serving society, and it has long actively participated in public welfare and charitable activities. Organizations such as the Centaline Love Club and the Elite Club, established by its branches, have taken practical actions to give back to society through various means over the years. To better promote charitable causes, the Centaline Group also established the Centaline Charity Fund in Hong Kong in 2004, dedicated to poverty alleviation and education assistance.