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Company Overview

Development Stage

About the Company

Biying Group was founded in 2006. It is a national cosmetics company with a complete supply chain integrating product R&D, production, sales, logistics, and services. In 1999, Biying established a production base in Baiyun Zhongluotan, Guangdong Province. Subsequently, to meet the needs of national and overseas market expansion, it successively built 4 production bases and 1 logistics center in Guangzhou, Yunfu, etc. The total area of Biying's production bases exceeds 600,000 square meters. With 50 modern production lines, the manufacturing workshops are built in full compliance with GMP clean workshop standards, capable of producing various cosmetic products (with cosmetic or disinfection licenses) and color cosmetics. In terms of software facilities, Biying has passed the ISO9001 quality management system certification and also obtained GMPC international certification. Biying's production bases have been listed as key inspection sites by national and provincial quality supervision and drug inspection departments multiple times, organizing industry-related enterprises, including foreign-invested ones, to observe Biying's production lines on site. Biying's production and quality management have been highly praised by visitors. In 2006, Biying underwent a strategic upgrade by establishing an in-house cosmetics R&D center covering new material R&D, new formula and process R&D, appearance design, and intellectual property management, recruiting multiple professionals in cosmetics R&D to showcase their talents at Biying, providing strong technological support for product innovation, upgrading, and quality assurance. In 2008, Biying Group opened the era of self-owned cosmetics brands in China, creating two brands, Bingju and Oupei, with sales networks covering the national market. In 2010, Biying Group expanded its business and founded multiple additional brands, with products sold in various domestic and overseas regions. In 2014, Biying Group pioneered the era of e-commerce and internet sales by creating the 'Bisutang' brand, shifting from traditional channels to internet sales channels, and within one year achieved the honor of a well-known brand on Taobao. In 2015, it further innovated business segments by launching ODM/OEM/OBM custom services, establishing professional R&D, production, and service teams to undertake OEM/ODM custom processing for multiple domestic and overseas brands, gaining positive client reputation. From 2016 to the present, with the rapid development of the internet era, Biying Group has successively established multiple internet sales divisions. It owns multiple brand sales companies including Bisutang, Oupei, Bingju, Beilingmei, Kangxue, Hanjiani, and Lizhiya, covering product categories in hair care, skin care, beauty makeup, etc., with annual sales performance rising rapidly year by year. Biying always adheres to the philosophy of 'honesty and trustworthiness, quality first', inherits Kazuo Inamori's management philosophy, and strives with innovation and diligence, making efforts no less than anyone else, step by step and solidly, for the unremitting pursuit of 'building cosmetics brands'. Public welfare philosophy: 'Promoting goodness through goodness, public welfare for all'. In May 2008? (uncertain year), Biying Group released its public welfare white paper 'Biying Public Welfare White Paper'. Biying Group firmly believes in the universal value of public welfare, fulfilling corporate social responsibility through sustainable public welfare actions, enabling more beneficiaries to become inheritors of love, driving social goodness with corporate small kindness, and ensuring an endless cycle of positive public welfare energy, ultimately achieving universal goodness where everyone participates in public welfare. 'Biying Respect Heaven and Love People' and the development of Kazuo Inamori's management philosophy. Since its inception, Biying has focused on the sustainable growth of the organization, actively exploring and learning management wisdom from numerous advanced enterprises. In 2016, it initiated the 'Biying Respect Heaven and Love People' Kazuo Inamori management philosophy learning program, organized employee training, cultivated management talents, and established a relatively complete 'management talent development' system, forming the 'Kazuo Inamori management philosophy twelve articles' and 'Biying Amoeba management'. It keeps pace with the times, cooperating strategically with Guangdong Shenghe Shou (Management Promotion Center), cultivating cost and profit awareness among all employees, continuously promoting the enhancement of 'management' awareness under the Amoeba management model, and in the long run, promoting the stable development of the enterprise. Employee love actions: In its hands-on public welfare practices, in addition to fulfilling its own social responsibilities, Biying places greater emphasis on cultivating employees' awareness of public welfare. Biying regards 'respecting heaven and loving people' as one of the core competencies of Biying employees, requiring every Biying member to 'cherish benevolence and act like a gentleman'. Influenced by Biying's benevolent culture, 2,000 Biying employees voluntarily participate in social services through monthly donation plans and love groups, 'promoting goodness through goodness', achieving 'public welfare for all'. Meanwhile, in 2008?, Biying Group established the Biying Love Fund to provide assistance and care for employees in difficulty and their families. Looking ahead, Biying Group always adheres to the corporate mission of 'building cosmetics brands and inheriting Kazuo Inamori's management philosophy', continuing to be committed to reshaping national brands; with Biying's kindness, strongly support public welfare communication and advocate for all people's participation; through the efforts of Biying Group's professional team and the support of various partners, let Chinese national cosmetics brands go global, making Biying's brands shine on the world stage. Company benefits: 1. Competitive compensation, with promotion and salary increase opportunities matching your abilities; 2. Social insurance (pension, medical, work-related injury, unemployment, maternity) + accident insurance for employees; 3. The company provides lunch + dinner (or meal allowance); 4. The company values employees' career planning, helping them continuously improve through monthly performance assessments and leveraging their strengths; 5. High commissions, year-end bonuses, and outstanding employee awards based on individual ability, performance, and contributions; 6. Paid annual leave and various statutory holidays (national holidays, paid annual leave, marriage leave, maternity leave, and paternity leave, etc.); 7. Warm birthday parties, holiday activities, occasional team building, dinners, trips, etc.; 8. More benefits are being continuously improved and enhanced with the company's development.

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Information is aggregated from the web and may not be exact. For reference only.
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Biying How Fast Is Hiring Growing?

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?
Growth Rate
2026 vs 2025
  • 2025: Down 33%
  • 2024: Down 38%
  • 2023: Down 44%
  • 2022: Down 10%
Biying Year-by-Year Hiring:
* Hiring was generally low during 2020-2022 due to the pandemic
Note: How fast is hiring at Guangzhou Biying Cosmetics Co., Ltd. growing? Biying2025: 27 openings (down 33%), 2024: 40 openings (down 38%), 2023: 65 openings (down 44%), 2022: 116 openings (down 10%), 2021: 129 openings. A rising curve may indicate expansion; a falling curve may indicate slower growth or good retention. Based on publicly available data, for reference only.

Biying — What Are the Salaries Like? (10 records)

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Biying Salary Overview
salary range: 4.5K - 20K, 80% of roles pay ¥6-15K
Note: salary statistics are based on 10 salary records from the past year and depend on the job sample. For reference only.
How is the salary at Guangzhou Biying Cosmetics Co., Ltd.?Biying80%的岗位拿6-15K,本科 salary: ¥。Compared with the industry-31%,销售类平均工资¥8.6K。 Note: Based on analysis of job postings, does not represent current on-the-job positions; system stability may affect objectivity. For reference only.Data inaccurate? Let us know

Biying honors, qualifications & industry associations

Tags are labelled based on keyword text matching analysis and may be related to the company. For reference only.

Biying Related Industry Tags

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Job Category

  • 销售类
    50% of total 50%
  • 客户服务类
    40% of total 40%
  • 技工类
    40% of total 40%
  • 文体/影视/写作/媒体类
    40% of total 40%

Education

  • 大专
    50% of total 50%
  • 本科
    30% of total 30%
  • 不限
    20% of total 20%

Experience

  • 1-3年
    60% of total 60%
  • 3-5年
    20% of total 20%
  • 不限
    20% of total 20%
View Detailed Analysis

What does Guangzhou Biying Cosmetics Co., Ltd. require? Who is Biying hiring? Biying recruitment: 销售类占比最多占50%,其次是客户服务类占40%. What education can get in at Biying? 大专占比最多占50%,其次是本科占30%. Work experience required at Biying? 1-3年占比最多占60%,其次是3-5年占20%. Where are the job locations at Biying? 广州占比最多占90%,其次是金华占10%. Based on job postings from the past year, for reference only.

Business Registration

Provided by

Operating Status: 开业
Registered Capital: 500万(元)
Legal Representative: 孙建琼
Date Established:
Credit Code: 91440111786094693E
Registered Address: 广州市白云区钟落潭良田村23社良沙中路68号

Partners & Suppliers

碧莹化妆品在京东平台开设自营旗舰店。 Source
合作客户 销售渠道
碧莹化妆品在天猫平台开设官方旗舰店,通过天猫销售产品。 Source
合作客户 销售渠道
碧莹化妆品为一叶子品牌代工生产部分面膜产品。 Source
合作客户 OEM代工
碧莹化妆品为膜法世家品牌代工生产面膜、护肤产品。 Source
合作客户 OEM代工

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