In 2011, in Guangzhou, which enjoys the reputation of "World Women's Shoe Capital," Wenzhou Lucheng Daphne Footwear Co., Ltd., as a legal person shareholder, successfully registered Guangzhou Daphne Footwear Co., Ltd.
Guangzhou Daphne Footwear Co., Ltd. simultaneously owns two brands under the former Wenzhou Lucheng Daphne Footwear Co., Ltd., namely "Anni" and "Meihuang." After detailed market research and thorough planning, the company reorganized a series of high-quality resources including raw material procurement, product manufacturing, logistics operations, product sales, news media, advertising, and online promotion, and integrated international advanced marketing concepts to build a strong marketing and operations team. Guangzhou Daphne Footwear Co., Ltd. has now established over 20 production lines at an advanced level, with more than 2,000 production employees. The company's brand "Anni" now has more than 10 excellent provincial agents, over 400 specialty stores, and an annual output value exceeding 380 million yuan.
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