Brand Overview
Zocai, a well-known jewelry brand, is one of the first brands to practice omnichannel operations in the jewelry sector. It has stores in major domestic cities such as Beijing, Shanghai, Shenzhen, and Hangzhou. Currently, it has nearly 200 image stores nationwide and provides customers with quality products and excellent service through its official website and flagship stores set up on all mainstream B2C platforms.
Brand Philosophy
In Zocai's philosophy, jewelry is a faithful companion and recorder, witnessing the journey of time and soul for its owner. According to the person in charge of the Zocai brand, "Jewelry is an art of aesthetics and a token for people to convey beautiful emotions, requiring practitioners to treat it with care and meticulousness. The relationship between a brand and its customers should not be merely transactional. If a piece of jewelry can accompany a customer for ten or even decades, the brand should also strive to become a trusted intimate companion for its customers."
Brand Products
Zocai's products mainly include diamond jewelry and fine colored gemstones. Personalized customization is also one of its distinctive services. Customers can choose their preferred gemstones from Zocai's gemstone library for customization based on budget and preferences, and can also put forward personalized requirements for the customized style, material, size, and craftsmanship. Zocai has been continuously building an advantageous industry chain, establishing professional procurement centers in major gemstone trading locations such as diamonds, while also delving into every aspect of jewelry design and production to ensure quality while striving for reasonable prices.
Brand Activities
In terms of brand promotion activities, apart from traditional advertising, Zocai prefers methods that appeal to young people, choosing to cooperate with film and television companies and performing arts companies.
The hit TV drama "My Sunshine" broadcast in early 2015 was extremely popular, and Zocai's cooperation with the drama was regarded by the industry as a successful and classic marketing case. Zocai jewelry in the drama received attention from many users. This was not Zocai's first attempt at this type of marketing. Zocai jewelry can also be seen in works such as the TV drama "Let's Get Married" (starring Gao Yuanyuan and Huang Haibo, released in 2013) and the film "Bad Sister" (starring Chen Yihan and Chen Xuedong, released in 2014).
Zocai also actively seeks cooperation with music events that share its philosophy, having successively sponsored: the Shenzhen stop of French chanson singer Clémentine's China tour concert; the Chengdu, Beijing, and Shenzhen stops of Lenka's 2013 China tour concert; the Chengdu, Beijing, Shanghai, Shenzhen, Guangzhou, and Wuhan stops of French folk singer Keren Ann's 2014 China tour concert; and the Kunming and Chengdu stops of Bossa Nova singer Lisa Ono's China tour.
In 2016, Zocai will vigorously carry out cross-border marketing, and more of Zocai's active presence will be seen in many hit film and television dramas in the entertainment industry!
Zocai sincerely invites you to join us. Once hired, we will provide:
1. A competitive salary structure and promotion system;
2. A formal labor contract signed upon onboarding;
3. Five social insurances and one housing fund;
4. Employee dormitory;
5. Paid holidays as stipulated by the state;
6. A rich variety of employee group activities;
7. A very high-quality personal development platform;
8. Multiple subsidiaries under its jurisdiction providing comprehensive career security;
9. An employment mechanism that recruits talent without rigid restrictions;
10. An active and open working atmosphere;
11. A fixed monthly complaint session for you to vent.
Address: 3rd-4th Floor, Building 111, High-tech Industrial Park, Liantang Street Office, Luohu District, Shenzhen
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