Zifengling

"Beautiful China, clothing first." In 2004, on Liuyang Pedestrian Street in Changsha, Hunan, the first store of Xianlv Underwear Chain under Zifengling Brand Management Co., Ltd. officially opened.
Adhering to the development strategy of "rooted in Hunan, facing Central China, going nationwide," over more than a decade Xianlv Underwear has deeply cultivated the Hunan market, created a unique mutually beneficial sales model, and continuously improved the cost-effectiveness of its products. With first-class quality, first-class service, a first-class shopping environment, and ultra-low prices, it has won the trust and affection of a large number of consumers. It mainly deals in bras, homewear, thermal wear, regular underwear, body-shaping underwear, shapewear, fashionable single-layer clothing, swimwear, maternity wear, small commodities, and many other categories. It operates Xianlv and multiple other well-known brands. Xianlv has now developed into an underwear brand chain organization with business across many cities including Changsha, Yueyang, Xiangtan, Hengyang, Yiyang, and Loudi in Hunan, as well as Yichun in Jiangxi, with more than 70 directly operated stores and more than 450 employees, becoming a leader in the national underwear industry.
With the rapid development of China's economy, people's demand for a better life is growing day by day, and green, healthy, beautiful, and comfortable branded underwear is becoming a new fashion trend. Adhering to the brand philosophy of "Xianlv Underwear, Quality Life," Xianlv people remain true to their original aspiration, forge ahead, and devote themselves to providing customers with personalized service beyond expectations, contributing wisdom and strength to improving people's quality of life and jointly realizing the Beautiful China Dream!
"The sea is wide for fish to leap, the sky is high for birds to fly." We sincerely welcome talents from all over the world to join Xianlv. Let us seek development together, create brilliance together, jointly realize entrepreneurial dreams, and create a happy and beautiful life together!