[Summary] Reducing human labor
iRobot was founded in 1990 by three robotic scientists from the MIT Artificial Intelligence Laboratory, and has now become a large home robot enterprise. The company is headquartered in Bedford, Massachusetts, USA. As a company that successfully brought robotic vacuum cleaners to the masses, iRobot ranks first in sales in many mature markets such as the United States, Japan, and Germany. As China gradually grows into the world's largest market for robotic vacuum cleaners, iRobot has been continuously increasing its investment in China. In 2016, iRobot established a Shanghai branch to handle sales and marketing in China, aiming to better listen to and serve Chinese consumers.
iRobot was founded by MIT roboticists in 1990 and is now the leading global consumer robot company.The company’s headquarters are located in Bedford, Massachusetts, USA. As the first company to bringrobotic vacuum cleaners to the masses, and the market leader in many mature markets, such as TheUnited States, Japan and Germany, iRobot is ramping up its investments in China as it is poised to become the world’s largest robot vacuum market. To be closer to the consumer in this high lycompetitive market, iRobot opened a sales& marketing office in Shanghai in 2016.
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