Xiuzhe Apparel

EST. 2010 Xiuzhe Apparel Co., Ltd. was established.
Since its establishment, the company has always embraced the fashion industry with the mindset of a positive, optimistic and innovative young entrepreneur. In the era of the rise of Internet e-commerce, based in Hangzhou, the capital of Internet e-commerce, we are committed to creating products and business formats deeply loved by young people, striving to become a more influential globally renowned brand, while injecting new thinking into Chinese fashion brands and working together to promote the progress of Chinese fashion brands.

In the course of development, Xiuzhe people pursue and explore product brands and business philosophies with their own style;
Products are the foundation of a company's life, and we always firmly believe in this principle. In product research and development, we continuously improve our R&D capabilities, pursuing our own unique style while constantly trying new styles, new elements and new technology applications, endowing products with growing vitality; in product quality and craftsmanship, production and supply, we continuously raise standards and optimize processes, committed to creating higher-quality products and more competitive production capacity and supply systems.

Channels are the source of a company's strength. We continuously build and optimize business channels, committed to establishing diversified cooperative development channels that complement and support each other. At the same time, we attach importance to the establishment and development of partnerships, adhering to the philosophy of common development, mutual independence, mutual respect and collaborative development, and committed to creating more valuable cooperative relationships.

by 2020
By 2020, Xiuzhe's annual production and sales exceeded 3 million pieces/year, and the company has gradually built 3 core business systems:
An R&D center integrating product research and development, technology and planning;
A production and supply center integrating production, quality control and warehousing and logistics supply;
A marketing center integrating multi-brand multi-channel management, brand management and merchandise management;
The 3 core systems perform their respective duties and complement each other, and will continue to mature and improve in future industry competition;
At the same time, the company has 5 central functional departments integrating human resources, administration, finance, auditing and system management, effectively supporting and assisting, standardizing and enhancing the company's comprehensive development.

In nearly 10 years of development
While the company has grown healthily and steadily, it is equipped with its own headquarters park, located at No. 1 Xinyuan Road, Sanxin Industrial Park, Qiaosi Street, Yuhang District, a clothing industry cluster area in Hangzhou, with convenient transportation and an excellent working environment. In the future, Xiuzhe will use this as its product research and development and brand operation center;
The company's brand development has also evolved from a single collective brand to a "1+2+1" model of multi-brand collaborative development, namely 1 flagship brand "AS", 2 independent style brands "Xuhan" and "Ansushang", and 1 collective brand "axsh. Anxiu Fashion". Each brand has a clear development positioning and can support and develop collaboratively with each other, and will undertake the mission of continuously creating new brands and expanding channels in the future.

Looking to the future, the company will gradually make each business system independent, form a new model of mutual collaboration and cooperative development, and realize the enterprise group development plan.