I. General Overview of Shengdijia Group
Guangdong Shengdijia Group Co., Ltd. was established in 2006 with a registered capital of 260 million yuan. Its main businesses include: real estate development, sales of computers and network equipment, development and application of computing software products, commerce, and economic information consulting.
Based in Guangdong and serving the whole country, the Group adheres to the core philosophy of "Innovation, Excellence, Integrity, Dedication" and takes "listening to customer needs and enhancing customer experience" as its ultimate goal, wholeheartedly providing comprehensive, efficient, and high-quality services to the market and customers. With the spirit of "pursuing excellence and never giving up," it has embarked on the path of entrepreneurship, actively practicing the development model of "talent + capital," and has maintained rapid and sustained growth. Today, Shengdijia Group has developed into a strategic investment institution composed of professionals who dare to innovate and are courageous in practice. Under the leadership of Chairman Mr. Zhang Yiti, the Group has carried forward the traditional Chaozhou-Shantou spirit of valuing credit and daring to be the first in the world. Starting from small-scale trade, it has gradually grown into a group enterprise with multiple investment entities today.
II. Introduction to the Group's Business
The entities mainly invested in by Shengdijia Group involve five major industries: real estate development, investment management, e-commerce, financial services, and network technology. It leverages the advantageous resources of each field to complement and interconnect with one another, forming flexible, healthy, and rapid growth, fully demonstrating the vitality of Chinese private enterprises.
(1) Real Estate Development
Guangdong Shengdijia Real Estate Investment Co., Ltd. was established in 2009 with a registered capital of 100 million yuan. It is a joint-stock private enterprise mainly engaged in real estate development and integrating industrial investment, urban supporting facilities construction, and property management operations. Since its establishment, the Group has successfully established a presence in multiple cities including Shenzhen, Zhongshan, and Puning, and has successively developed projects such as Shenzhen Guangming No. 1 Garden, Shenzhen Bay No. 1, Shenzhen Xinbaoxuan, Shenzhen Yishang, Puning Guangming No. 1, Puning Guangming Legend, Puning Guangming Impression, Puning Shengdijia Garden, Zhongshan Pure Water Coast, and Zhongshan Jiayuan, with a development area of nearly 3 million square meters. At the same time, the Group vigorously promotes urban renewal projects in Shenzhen. As of now, it has successfully obtained 5 urban renewal projects in Shenzhen, involving Longhua, Bao'an, Guangming, and Longgang districts, with a land reserve of nearly one million square meters.
(2) E-commerce
"Jiajiagou Finance" is a professional internet real estate finance platform created by Shenzhen Jiajiagou Network Co., Ltd. Utilizing internet innovation, it aims to change the way Chinese people invest in the real estate economy. Through integrating online and offline resources, carefully screening project asset sources, shortening intermediate transaction links, and providing professional post-investment management, "Jiajiagou Finance" innovates and transforms the traditional finance and real estate industries.
(3) Third-Party Payment Platform
Guangdong Jiajietong E-commerce Co., Ltd. was established in 2013 with a registered capital of 100 million yuan. It inherited the software development and application business of the former Shenzhen Shengdijia Technology Co., Ltd. Relying on its years of advantages in software technology research and development, the Group's strong financial resources, and an efficient management and operation team, it continuously provides domestic enterprises with excellent e-commerce trading platforms and solutions, and continuously offers comprehensive and stable technical service support. In 2014, Shengdijia Group was delighted to obtain a third-party payment license issued by the People's Bank of China, officially entering the financial field and carrying out internet payment and offline POS acquiring businesses.
(4) Financing Guarantee
Shenzhen Shengdijia Financing Guarantee Co., Ltd., with a registered capital of 100 million yuan, is a core enterprise in Shengdijia Group's layout in internet finance and consumer finance. The company provides financing guarantees such as loan guarantees, bill acceptance guarantees, trade financing guarantees, project financing guarantees, and letter of credit guarantees for enterprises and individuals; it also concurrently operates litigation preservation guarantees, performance guarantees, and intermediary services related to guarantee business such as financing consulting and financial advisory, and conducts investments with its own funds. Since its establishment, the company has worked hard in operation and actively developed. Relying on the strong business support of its parent company Guangdong Shengdijia Group, it has achieved comprehensive development in real estate, finance, e-commerce, traditional financing guarantee business, and related financial investment businesses, and has gained the trust and support of multiple banks. It is currently actively developing its investment finance business.
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